Domino’s Will Begin Using Robots to Deliver Pizzas in Europe
Domino’s Will Begin Using Robots to Deliver Pizzas in
Europe
Will use Starship’s sidewalk droid in Holland, Germany
Adds to Starship’s partnerships in food, parcel delivery
by Jeremy Kahn March 29, 2017, 2:00 AM PDT
Starship Technologies, the London-based company that has
created six-wheeled self-driving delivery robots, will begin taking customers
Domino’s pizzas in Germany and the Netherlands.
Starship, launched in July 2014 by two former Skype
co-founders, Ahti Heinla and Janus Friis, will whisk pizzas to customers’ doors
if they live within a one-mile radius of certain Dominos pizza shops in
"select German and Dutch cities," the company said in a statement.
Domino’s Pizza Enterprises Ltd., the world’s largest
franchise licence owner of Domino’s Pizza, with operations in markets across
Asia and Europe, has formed a group called Domino’s Robotic Unit to oversee the
project.
Domino’s has tested ground-based autonomous vehicles for
pizza delivery in Australia and New Zealand in 2016. In November it also
delivered a pizza --peri-peri chicken-- by drone in New Zealand.
"With our growth plans over the next five to 10
years, we simply won’t have enough delivery drivers if we do not look to add to
our fleet through initiatives such as this," Domino’s Pizza Enterprises
Chief Executive Officer Don Meij said in a statement.
Starship’s battery-powered robot is designed to operate
autonomously on sidewalks, not roads, and has a maximum speed of four miles per
hour carrying loads up to 20 pounds. Its cargo hold, which customers unlock
with a code sent to their mobile phones, is insulated and the pizzas will also
be placed inside a special hot or cold bag similar to the ones used for
motorcycle-based deliveries.
"Dependent on size, we can carry up to eight pizzas
on a delivery or a variety of combinations of pizzas, sides and cold drinks or
dessert products," the company said.
Starship is already delivering food orders for Just Eat
Plc in London, in the upmarket neighborhood of Greenwich. It also has
partnerships for food, grocery and parcel deliveries with Postmates, DoorDash,
Hermes Parcel Delivery Service, Swiss Post and Wolt in the U.S., U.K., Germany,
Switzerland and Estonia.
Mercedes-Benz Vans, a unit of Daimler AG, invested $17.2
million in Starship in January. Mercedes-Benz has created prototype vans that
could serve as a kind of "mothership" or logistics hub for a small
fleet of autonomous sidewalk drones like Starship’s. These vans could one day
be self-driving too.
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