Google-Facebook duopoly now commands 80% of ad market
Google-Facebook duopoly now commands 80% of ad market
On 01/24/2019 @ 9:03 am
If you think the internet is under the control of Big
Tech now, it’s going to get much worse this year, reports a State of Digital
Media White Paper.
Consolidation of revenue continues, with Amazon,
Microsoft, Oath, Twitter and Snap spending $29 billion, compared to
Google-Facebook spending a staggering $169 billion in 2018.
With this blatantly left-leaning cartel totally
dominating the digital advertising market with boycotts and blacklisting, it’s
more bad news for free speech and the free press.
And that’s not the end of the story, according to the
report. Over the next five years, this cabal’s growth is projected to grow in
double-digits over the next five years – “making life miserable for everyone
else, particularly publishers,” says the report.
Other highlights, or lowlights, of the report, depending
on your point of view:
·
Digital will encompass 50 percent of all ad
spending in 2022.
·
80 percent of all digital ad spend will go to
the duopoly and next five years.
·
The rest of the digital market will decline by
11 percent this year
“If this is not the time for government to reign in this
cartel to maintain freedom of speech in the most important communications
market in the world, I don’t know when it might be,” said Joseph Farah, the
internet pioneer who founded the first independent online publishing concern in
1997 and who has been warning of disaster imposed by what he calls “the speech
code cabal.”
“This is a national emergency,” says Farah. “It cannot be
ignored any longer without grave consequences to free speech, the free press,
freedom of religion and free elections.”
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