Facebook Refuses Ads for ‘Roe v. Wade’ Film - Previously had Demonetized Fundraising for Film
Facebook
Refuses Ads for ‘Roe v. Wade’ Film11,589
Social media giant
Facebook has allegedly refused to allow the upcoming Roe v. Wade film to run advertisements on its platform under the new “issues
of national importance” rule, treating the movie as if it were a political
ad.
The
producers and writers behind the upcoming film Roe v. Wade starring
Jon Voight and Stacey Dash, which tells the story surrounding the landmark
legal case legalizing abortion, recently attempted to advertise the film on
Facebook but were denied under Facebook’s new “issues of national importance”
rules.
The ad
that Loeb and Allen attempted to run was simply a link to a Hollywood
Reporter article about the film. The ad featured a link to a post
featuring a picture of actor Jon Voight along with the hashtag
#BringRoevWadeToLife.
The producers attempted to “boost” this post from their Facebook
page and were informed by Facebook that their ad was not approved, a screenshot
of the email that they received can be seen below:
Breitbart News reached out to Facebook for comment on this issue
and was told that the problem with the ad related to Facebook’s new “issues of
national importance” rules which requires further verification and
identification of those running ads on important topics. A Facebook
spokesperson said in a statement:
The ads
involve advocacy for an issue under our “issues of national
importance.” As you know, in May we made big changes to
the way ads related to politics or issues work on Facebook.
As a
result, this ad requires authorization, disclosure before it can run on
Facebook under this ad policy. Here
are some details about the authorization process.
To get authorized, advertisers will need to complete the following steps:
1. Page admins and ad account admins will submit their
government-issued ID and provide a residential mailing address for
verification.
2. We’ll confirm each address by mailing a letter with a unique
access code that only the admin’s Facebook account can use.
3.
Advertisers will have to disclose who paid for the ads; The ads will also live
in a searchable Ad Archive for
up to seven years.
Transparency continues to be a major priority for us in order to
prevent election interference, so we are taking a broad approach to start as we
roll out this policy further.
Breitbart News previously reported on this in February of 2018,
writing in an article:
Katie
Harbath, Facebook’s global politics and government outreach
director, has revealed that the social media platform will be sending
postcards to the addresses of political ad buyers in order to confirm that they
live in the United States. This news was revealed at a meeting of the National
Association of Secretaries of State in Washington shortly after Facebook’s VP
of Advertising revealed that
Russian actors purchased ads on the social media website primarily after
President Trump’s election.
The recipient of one of Facebook’s postcards would find a unique
code printed on the card which they would have to enter into Facebook’s website
in order to continue purchasing an advertisement on the platform. Facebook
spokesman Andy Stone said that the new method will first be rolled out in
relation to ads that name candidates ahead of November’s midterm elections.
Facebook’s steps to further clamp down on security relating to their platform’s
advertisements may be related to the recent indictment of 13 Russians and three
Russian entities who were allegedly involved in efforts to sow discord within
the United States using social media platforms such as Facebook and Twitter
to organise protests both for and against President Trump and generally
divide Americans
Previously,
Facebook has blocked the Roe v. Wade film’s
fundraising website, which was raising money to tell the “true story of the
most corrupt court case in history that led to the murder of 60 million
babies.” The film’s YouTube page has also faced issues, being demonetized for
“invalid activity” on their AdSense account, an issue which the producers say
they have no knowledge of. The film is still raising money for its release at www.RoevWade.com.
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