China orders short video apps to censor all content
China orders short video apps to censor all content,
including user comments, satire and sexual moaning
By Meng Jing South China Morning Post 9 January 2019
Chinese authorities have introduced detailed regulations
covering the country’s thriving short video industry, singling out 100
categories of banned content, from smearing the image of Communist Party
leaders to sexual moaning, in the latest ongoing effort to clean up its
cyberspace that has more than 800 million users.
The China Netcasting Services Association, one of the
largest internet associations in the country, released two sets of management
rules on Wednesday for the short video industry to give clearer guidance for
industry players, including Tencent Holdings, Kuaishou and Beijing ByteDance
Technology, on what content needs to be censored and what does not.
The first rule states that all video content, including
the title, introduction and viewer comments, need to be reviewed before
broadcast. Further, all companies involved in the short video business also
need to set up a content reviewing team with a strong political sense.
The move to tighten censorship on short videos, which
boast 594 million users in China, comes on the heels of a six-month online
clean-up campaign launched by China’s cyberspace administration earlier this
month to police information that is deemed “negative and harmful”.
In a separate set of rules, the government-backed body
lists a total of 100 categories of banned content on short video apps, ranging
from separatism to sex to slandering, which are designed to provide “practical”
censorship standards for frontline content modifiers.
The association also published rules for short video app
operators, who are not allowed to “ridicule, satirise, oppose, defame the
socialist mode, theory, system, and culture with Chinese characteristics, and
the country’s major principles and policies.”
Users are also banned from creating animated images and
short clips from national leaders’ speeches or mimicking their gestures and
dress.
A large section of the new regulations are dedicated to
pornography and sexual content. The sounds of sexual moaning, kissing,
caressing, showering, foot fetishism, and nipples visible under clothing, along
with other sex-related depictions “simply for sensory stimulation purposes”,
are not allowed in videos.
Under Chinese president Xi Jinping, the ruling Communist
Party has tightened its grip on the internet, with even moderately critical
voices now silenced, after a relatively vibrant political environment began to
emerge on social media platforms including live-streaming, short videos and
microblogs.
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