Alibaba launches ‘smile to pay’ facial recognition system at KFC in China
Alibaba launches ‘smile to pay’ facial recognition system
at KFC in China
By Karen Gilchrist September 4, 2017
Redefining the term "happy meal", fast food
fanatics in China now just need to flash their smiles to earn their dinner.
Alibaba's Ant Financial has teamed up with KFC in the
eastern Chinese city of Hangzhou to debut its news "smile to pay"
service.
The service allows customers to process their payment
simply by smiling after placing their order at one of the fast food
restaurant's self-serve screens.
A 3-D camera then scans the customer's face to verify
their identity. An additional phone number verification option is available for
added security.
The technology is available to customers registered to
the Alipay app – the mobile and online payment platform established in Hangzhou
by Alibaba's founder Jack Ma.
KFC was targeted for the debut as it is a subsidiary of
Yum China, one of Alibaba's major investments.
The launch sits in line with Yum China's plans to attract
a younger generation of customers.
Joey Wat, Yum China's president, said the store was aimed
at "young, tech savvy consumers who are keen to embrace new tastes and
innovations," according to Reuters.
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