HBO to finally offer stand-alone streaming service
HBO to finally offer stand-alone streaming service
By James Hibberd on Oct 15, 2014 at 11:05AM
HBO is finally cutting the cord: The premium cable
network announced Wednesday it plans to offer an online-only streaming service
starting next year.
The big move puts HBO on track to more directly compete
with Netflix and will give viewers a method of accessing all current HBO
programming without a cable subscription.
HBO chairman and CEO Richard Plepler made the
announcement while addressing an investor meeting for parent company Time
Warner. The executive first presented HBO’s domestic returns, then noted there
are 10 million broadband-only homes—a number that’s expected to increase.
“That is a large and growing opportunity that should no
longer be left untapped,” Plepler said. “It is time to remove all barriers to
those who want HBO. So, in 2015, we will launch a stand-alone, over-the-top,
HBO service in the United States. We will work with our current partners. And,
we will explore models with new partners. All in, there are 80 million homes
that do not have HBO and we will use all means at our disposal to go after
them.”
Plepler ran down three potential distribution models for
the streaming service. The first is to sell the online-only service through
HBO’s existing cable providers. (For example, if you have broadband service
through Time Warner or Comcast and want the network’s streaming service, you
would be able to purchase the online service without having any cable
channels.) The second is to distribute the service via new partners like
Amazon, Google or Microsoft. The third method would be to attempt the Netflix
model, whereby HBO markets its streaming service direct to consumers and skips
the middlemen.
Cord-cutting HBO fans have increasingly clamored for the
service to be made available without a traditional cable subscription. The
network’s most popular program in its history, Game of Thrones, has been ranked
the most pirated TV show in the world, and one common refrain among illegal
downloaders is that there is no way to legally obtain the series in a timely
manner without opting into an expensive cable TV package.
HBO launched a streaming app called HBO Go in 2010 to
view its current programs, but it’s only available to subscribers of its
traditional cable service. The network took another step into the streaming
world earlier this year by licensing a large portion of its library to Amazon
Prime.
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