50 State AGs Are Pushing To Breakup Google's Ad-Tech Dominance Alongside DOJ
50 State AGs Are Pushing To
Breakup Google's Ad-Tech Dominance Alongside DOJ
by Tyler Durden Sat, 06/06/2020 - 19:00
In what would be a monumental
move — and we might ad good
for independent media breaking the shackles of the mainstream's ongoing
attempts to police content and punish dissent — Google's
total dominance over online advertising could soon come to an end.
CNBC revealed Friday that
no less than 50 state attorneys general have been
investigating Google's business practices as part of a months’ long probe alongside
a parallel DOJ effort, and momentum is gaining toward a looming major antitrust lawsuit against the internet
giant.
Leading the probe among the
states is Texas Attorney General Ken Paxton, who did not comment in
Friday's CNBC report. Google, however, did respond, with a Google
spokesperson rebutting with, “The
facts are clear, our digital advertising products compete across a crowded
industry with hundreds of rivals and technologies, and have helped lower costs
for advertisers and consumers.”
Independent
and alternative voices have also long complained of being demonetized or
unfairly targeted for analysis and commentary falling outside of accepted
'groupthink'.
CNBC summarizes what's at stake as follows:
Critics have said that Google bundles its ad tools so that rivals can’t
afford to match its offerings and that its operation of search results,
YouTube, Gmail and other services to hinder ad competition. They
also say that Google owns all sides of the “auction exchange” through which ads
are sold and bought, giving it an unfair advantage.
But a key legal obstacle the courts would have to consider is
the fact that Google's ad group doesn't function as a stand alone business, but
is made up of Google Ads, Google Marketing Platform, and Google Ad
Manager.
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