50 State AGs Are Pushing To Breakup Google's Ad-Tech Dominance Alongside DOJ

50 State AGs Are Pushing To Breakup Google's Ad-Tech Dominance Alongside DOJ

by Tyler Durden Sat, 06/06/2020 - 19:00
In what would be a monumental move — and we might ad good for independent media breaking the shackles of the mainstream's ongoing attempts to police content and punish dissent — Google's total dominance over online advertising could soon come to an end.
CNBC revealed Friday that no less than 50 state attorneys general have been investigating Google's business practices as part of a months’ long probe alongside a parallel DOJ effort, and momentum is gaining toward a looming major antitrust lawsuit against the internet giant.
Leading the probe among the states is Texas Attorney General Ken Paxton, who did not comment in Friday's CNBC report. Google, however, did respond, with a Google spokesperson rebutting with, “The facts are clear, our digital advertising products compete across a crowded industry with hundreds of rivals and technologies, and have helped lower costs for advertisers and consumers.”
President Trump has lately put big tech in the spotlight over allegations of targeted censorship of conservative content, lately signing an executive order which seeks to reduce liability protections of major internet companies like Twitter, Facebook, and Google.
Independent and alternative voices have also long complained of being demonetized or unfairly targeted for analysis and commentary falling outside of accepted 'groupthink'. 
CNBC summarizes what's at stake as follows
Critics have said that Google bundles its ad tools so that rivals can’t afford to match its offerings and that its operation of search results, YouTube, Gmail and other services to hinder ad competition. They also say that Google owns all sides of the “auction exchange” through which ads are sold and bought, giving it an unfair advantage. 
But a key legal obstacle the courts would have to consider is the fact that Google's ad group doesn't function as a stand alone business, but is made up of Google Ads, Google Marketing Platform, and Google Ad Manager.


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