Facebook will test hiding ‘Likes’ on its own site
Facebook will test hiding ‘Likes’ on its own site
The test will be limited to people in Australia for now.
Edgar Alvarez, 09.26.19 in Internet
As rumors suggested, Facebook is
getting ready to start hiding "Likes" on its own site. The
company has now officially started a test that will remove public visibility of
Like, reaction and video view counts from people's posts and ads across
Facebook. This is going to be happening only in Australia, though, and Facebook
told Engadget it has not decided whether the test will expand to other places
in the future. Facebook said it wants to get some initial results from
Australia, before eventually deciding which steps to take next.
If you're
a Facebook user in Australia, this means that while your friends and family
will still be able to like and add emoji reactions to your posts, they won't be
able to see how many others interacted with it. The same goes if you want to
see how many people liked a post from someone you know; that information on
counts will now only be visible to the author of a post, who can still see the
number of Likes or reactions their posts are getting, it just won't be public.
"We will gather feedback to understand whether this change will improve
people's experiences," a Facebook spokesperson said.
Facebook's
move to hide Like counts follows a similar test it started running on Instagram earlier this year, which was originally
limited to Canada but has since expanded to more countries, including
Australia, Brazil, Ireland, Italy, Japan and New Zealand. That said, the
company expects to see contrasting data and learn something new from its test
on Facebook, since it considers its core platform and Instagram to have vastly
different audiences.
Like
Facebook has said before, it wants its apps to be a place where people can
comfortably express themselves and focus on the quality of photos and videos
they're sharing, rather than the amount of Likes or reactions they get on a
regular basis. With its latest test, the company's now hoping it help it create
a healthier atmosphere all around, on its site and Instagram -- although it
does present a problem for social media influencers, many of whom have built
business models based entirely around Likes and the clout that comes with them.
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