Too much streaming content is causing viewer ‘paralysis’
Too much streaming content is causing viewer ‘paralysis’: Nielsen
Nielsen’s new Total Audience Report found that the average TV viewer takes seven minutes just to pick what to watch.
Chalk it up to too much choice. The proliferation of streaming services such as Netflix and Hulu and video-on-demand (VOD) options is leading to “paralysis among consumers,” according to Deadline.
Homes with internet-enabled TV-connected devices spiked from 67 percent to 72 percent — and households with subscription VOD services rose to 70 percent from 65 percent, Broadcasting & Cable reports.
Still, among adult subscription-video-on-demand (SVOD) users, only a third of them bother to browse the menu to find content, with 21 percent saying they simply give up watching if they’re unable to make a choice when bombarded with options.
“There is a correlation between access to internet-enabled TV-connected devices and subscription-based video-on-demand (SVOD) services,” Nielsen notes in its report. “These are now available in seven out of 10 TV households, up from 65 percent in June 2018. SVOD services are also in nearly three out of four Hispanic and eight out of 10 Asian-American households.”
On the other hand, 58 percent of traditional pay-TV consumers say they’re more likely to go back to their favorite channels if they can’t make up their minds. (It’s a good thing there’s always a “Housewives” marathon to fall back on.)
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