Facebook is working on a voice assistant to rival Amazon Alexa and
Apple Siri
KEY POINTS
· Facebook
is working on a voice assistant to rival the likes of Amazon’s Alexa, Apple’s
Siri and the Google Assistant, people familiar with the matter told CNBC.
· The
effort is coming out of the company’s division that works on long-term tech
projects and hardware, including the company’s virtual reality Oculus headsets.
· A
team based out of Redmond, Washington, has been spearheading the effort to
build the new AI assistant.
The tech company has been working on this new
initiative since early 2018. The effort is coming out of the company’s
augmented reality and virtual reality group, a division that works on hardware,
including the company’s virtual reality Oculus headsets.
A team based out of Redmond, Washington, has been
spearheading the effort to build the new AI assistant, according to two former
Facebook employees who left the company in recent months. The effort is being
lead by Ira Snyder, director of AR/VR and Facebook Assistant. That team has
been contacting vendors in the smart speaker supply chain, according to two people
familiar.
It’s unclear how exactly Facebook envisions people
using the assistant, but it could potentially be used on the company’s Portal
video chat smart speakers, the Oculus headsets or other future projects.
The Facebook assistant faces stiff competition.
Amazon and Google are far ahead in the smart speaker market with 67% and 30%
shares in the U.S. in 2018, respectively, according to eMarketer.
In 2015, Facebook released an AI assistant for its
Messenger app called M. It was supposed to help users with smart suggestions,
but the project depended heavily on the help of humans and never gained
traction. Facebook killed the project last year.
The company in November began selling its Portal video chat device, which lets
users place video calls using Facebook Messenger. Users can say “Hey Portal” to
initiative very simple commands, but the device also comes equipped with
Amazon’s Alexa assistant to handle more complex tasks.
--CNBC’s Jordan Novet contributed
to this report.
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