Amazon is trying to soften its image as regulatory scrutiny of Big Tech grows
Amazon is trying to soften its image as regulatory scrutiny of Big
· Amazon has made a number of moves in recent months to show it understands the criticism coming from regulators.
· The company has raised its minimum wage, changed a pricing policy for merchants and scaled back some of its most aggressive promotional tactics.
· CEO Jeff Bezos spent a good part of his latest shareholder letter focusing on how much the company helps other businesses.Last year, for example, Amazon successfully fought a proposed law in Seattle that would have taxed the city’s largest businesses to address homeless issues. In 2011, Amazon was slapped with a $269 million tax bill in Texas and then threatened to shut down a warehouse there before reaching a settlement. And TechCrunch reported in August about a small army of apparent employees on Twitter who do nothing but promote how great it is to work in the company’s warehouses.
‘Poster child’ of the industry’s problemsHe’s well aware of the perils of being too closely allied with his peers in Silicon Valley, and stressed in an internal all-hands meeting last year the importance of telling a distinguished story so that Amazon doesn’t get “bundled together” with them.