Google accused of manipulation to track users
Google accused of manipulation to track users
November 27, 2018
Seven European consumer groups filed complaints against
Google with national regulators Tuesday, accusing the internet giant of
covertly tracking users' movements in violation of an EU regulation on data
protection.
The complaints cited a study by the Norwegian Consumer
Council that concluded the Internet giant used "deceptive design and
misleading information, which results in users accepting to be constantly tracked."
Council official Gro Mette Moen charged that "Google
uses extremely detailed and comprehensive personal data without an appropriate
judicial basis, and the data is acquired by means of manipulative
techniques."
Complaints against Google were filed in the Czech
Republic, Greece, Netherlands, Norway, Poland, Slovenia and Sweden.
They are based on the EU's General Data Protection
Regulation (GDPR), which took effect in May.
Google is accused of tracking users' movements via its
Location History and Web & App Activity applications, which are built into
all Google accounts.
"For users of mobile phones with Android (operating
systems), such as Samsung and Huawei phones, this tracking is particularly
difficult to avoid," the Norwegian council noted.
According to the internet site Statcounter, almost 70
percent of European mobile phones run on the Android system.
"Location data can reveal a lot about a person: real
time movements, frequently visited places, daily routines, interests,
etc," the Norwegian complaint said.
"Constant location tracking and aggregation of
location data over time can be used to build very detailed profiles of
individuals and to infer religious beliefs, political leanings, and sexual
orientation, among other things," it added.
Monique Goyens, director general of The European Consumer
Organisation said: "Google's data hunger is notorious but the scale with
which it deceives its users to track and monetise their every move is
breathtaking.
"The situation is more than alarming. Smartphones
are being used for spying on our every move."
The Dutch organisation Consumentenbond insisted that
"this tracking must stop."
Google responded by saying that "Location History is
turned off by default, and you can edit, delete, or pause it at any time. If
it's on, it helps improve services like predicted traffic on your commute.
"If you pause it, we make clear that—depending on
your individual phone and app settings—we might still collect and use location
data to improve your Google experience."
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