This Silicon Valley company wants to 'make better humans' through biohacking
This Silicon Valley company wants to 'make better humans'
through biohacking
He left Google to 'build better humans' through
biohacking
How this company wants to 'make better humans' through
biohacking
Uptin Saiidi |
@uptin July 7, 2017
Michael Brandt has all the resume highlights that tech
entrepreneurs dream of: Stanford grad, ex-Google employee and an Andreessen
Horowitz backing for his startup.
He's the co-founder of HVMN (allegedly pronounced
"human") — formerly Nootrobox — which sells subscriptions for monthly
boxes of cognitive supplements. The company is also behind Go Cubes,
"chewable coffee" bites sold at convenience stores to compete with products
like 5-hour energy.
"We want to make better humans. We want to take
technology and use it to help you as a system," Brandt, the company's
co-founder and COO, told CNBC at his San Francisco office. "You have
inputs. You have outputs like your productivity, your reaction time, your
happiness even."
Andreessen Horowitz led a $2 million investment for the
start-up in 2015, as more money has been poured into biohacking-related
startups in recent years.
Since the company's offerings are mixes of approved
supplements, the products don't actually require approval from the U.S. Food
and Drug Administration, according to Brandt.
The co-founder said he anticipated a shift wherein people
who did not have a diagnosed medical need for pharmaceuticals regularly seek
cognitive enhancements.
"You're seeing this broad consumer excitement around
'human body' as a platform and around biohacking," Brandt said.
"Healthy people want to be optimized versions of themselves ... You just
want to have a better day. You want to be a better version of yourself."
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