Europe battles Google News over 'snippet tax' proposal
Europe battles Google News over 'snippet tax' proposal
EU plans to make Google pay for the news it displays are
making the internet giant furious
By Céline LE PRIOUX July 29, 2017
Brussels (AFP) - A major battle is brewing in Brussels
over an EU reform plan that would force internet aggregators such as Google
News to pay newspapers for displaying snippets of their articles online.
Google is furious at the reform idea, but powerful
publishers, including Axel Springer in Germany or Rupert Murdoch's Newscorp in
the UK, affirm that a tax is the only hope to save a news industry starving for
revenue.
The fight, which will play out for the rest of the year,
is the latest row straining ties between Google and the European Union, which
slapped the Silicon Valley giant with a 2.4 billion euro ($2.8 billion) fine
over unfair competition in June.
The proliferation of free news on the internet has
brought the newspaper industry to its knees, with many consumers unwilling to
pay for online service, preferring zero-cost platforms such as Google News or
Facebook.
"Unauthorised internet use of media content" by
aggregators and search engines "is threatening citizens' sustainable
access to quality news content," said the European Alliance of News
Agencies, of which AFP is a member.
"It is therefore crucial that neighbouring rights be
created for news agencies and other publishers, covering all activity" on
the web, the agency said.
Neighbouring rights is EU-speak for the obligation for
online platforms such as Google or Facebook to pay for showing short quotes
from copyrighted content, such as news articles.
The so-called "snippet tax" proposal is only
one of several components of a major EU draft law intended to update European
copyright law in the digital age.
The "snippet tax" is largely based on a tax
introduced in Spain that critics say actually harmed publishers when Google
decided to close down its news aggregator in response.
A similar law in Germany saw publishers swiftly give
Google open access to their content following a steep drop in online traffic.
- 'Very sensitive topic' -
Based on these examples, the Computer and Communications
Industry Association (CCIA), whose members include Google and Yahoo, called the
idea "ill-founded, controversial and detrimental to all players."
In a blog post published last year, Google said: "It
would hurt anyone who writes, reads or shares the news -- including the many
European startups working with the news sector to build sustainable business
models online."
The two camps on the issue are now battling it out at the
European Parliament and the EU council, the institution that gathers the
national governments of the 28 member states.
Diplomats said the snippet tax has divided member states,
with no compromise in sight for this year. Approval will require a special EU
majority that must account for 65 percent of the bloc's population and not
solely a majority of member states.
For now, France, Spain and Germany have declared their
support for the tax while Ireland, UK and the Nordic countries are against.
In the European Parliament, three committees have
approved a version of the tax proposal, but the key Legal Affairs Committee has
still to decide, with lobbyists working hard to influence its decision.
French MEP Marc Joulaud said the committee is expected to
approve the law on October 10 with an eventual vote on the overall copyright
reforms at a plenary session in December or January.
Then the hard work begins. EU member states, MEPs and the
commission must negotiate a compromise of their separate texts.
"This is a very sensitive topic in parliament but
also for journalists, some for, some against," said Andrus Ansip,
Commission vice-president in charge of the Digital Single Market.
"I didn’t promote this idea, but publishers are very
keen for neighbouring rights," he added.
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