Millennials only have a 5-second attention span for ads, says comScore CEO

Millennials only have a 5-second attention span for ads, says comScore CEO

Millennial attention spans require ads that are just 5 to 6 seconds in length, according to a new study by comScore.

Millennials spent 61 percent of their online time in smartphone apps, 8 percent on the mobile web, 25 percent on desktop, and just 5 percent on tablets.

Michelle Castillo July 21, 2017

If you're an advertiser who wants to market a product to millennials, you're going to have to make it quick.

A new study by comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a sharp contrast from the traditional 30-second commercial seen on TV.

"The length of time of an episode or a viewing period is really important and has got to be short, otherwise you just won't keep the attention of millennials," comScore CEO Gian Fulgoni told CNBC's "Squawk Alley."

The format of advertising may have to be radically changed to reach millennials, he suggested.

"You're going to have to make your case literally in a matter of seconds and make sure you grab somebody's attention, Fulgoni said.

Millennials are spending the majority of their online time on mobile, according to the new study. Millennials said they spent 61 percent in smartphone apps and 8 percent on the mobile web. A quarter of their time was on desktop, and just 5 percent was spent on tablets.

As many other studies have shown, Snapchat was found to be extremely popular. Two out of 3 millennials were using the app, with 80 percent of the youngest millennials surveyed on Snapchat. It was also growing in popularity among older millennials.

Still, Facebook was the leader, with 95 percent of millennials surveyed on the platform.

"It's going to be interesting to see what happens over time, especially as these millennials age into the older segment," Fulgoni said.


http://www.cnbc.com/2017/07/21/comscore-ceo-millennials-need-5-to-6-second-ads-to-hold-attention.html

Comments

  1. johan32August 22, 2018 at 12:59 AM

    Professional small as well as large scale business both of them require proper marketing channels. Best is the facebook ads management and almost all people are socially active on this site. Their results are quicker than others. Moreover the retention to attract audience through images is also easy.

    ReplyDelete

Post a Comment

Popular posts from this blog

BMW traps alleged thief by remotely locking him in car

BMW traps alleged thief by remotely locking him in car Stealer's Wheel? Seattle police department quotes "Watchmen" movie in a recap of the recent arrest. Tech Culture by Gael Fashingbauer Cooper December 4, 2016 5:00 PM PST It's maybe the most satisfying arrest we can imagine. Seattle police caught an alleged car thief by enlisting the help of car maker BMW to both track and then remotely lock the luckless criminal in the very car he was trying to steal. Jonah Spangenthal-Lee, deputy director of communications for the Seattle Police Department, posted a witty summary of the event on the SPD's blog on Wednesday. Turns out if you're inside a stolen car, it's perhaps not the best time to take a nap. "A car thief awoke from a sound slumber Sunday morning (Nov. 27) to find he had been remotely locked inside a stolen BMW, just as Seattle police officers were bearing down on him," Spangenthal-Lee wrote. The suspect found a ke...
Read more

Report: World’s 1st remote brain surgery via 5G network performed in China

World’s 1st remote brain surgery via 5G network performed in China Published time: 17 Mar, 2019 13:12 ·           A Chinese surgeon has performed the world’s first remote brain surgery using 5G technology, with the patient 3,000km away from the operating doctor. Dr. Ling Zhipei remotely implanted a neurostimulator into his patient’s brain on Saturday, Chinese state-run media  reports . The surgeon manipulated the instruments in the Beijing-based PLAGH hospital from a clinic subsidiary on the southern Hainan island, located 3,000km away. The surgery is said to have lasted three hours and ended successfully. The patient, suffering from Parkinson’s disease, is said to be feeling well after the pioneering operation. The doctor used a computer connected to the next-generation 5G network developed by Chinese tech giant Huawei. The new device enabled a near real-time connection, according to Dr. Ling.  “You barely feel that th...
Read more

New ATM's: withdraw money with veins in your finger

New cash machines: withdraw money with veins in your finger Cash machine technology that reads the pattern of finger veins is already available in Japan and Poland   By Telegraph Reporters 6:59PM BST 15 May 2014 Cash machines could soon be installed with devices that identify customers by reading the veins in their fingers. The technology is already being rolled out in Poland, where 1,730 cash machines will this year be installed with readers, negating the need for a debit card and Pin. Developed by Hitachi, the Japanese electronics firm, the machines read the patterns of the veins just below the surface of the skin on your finger using infra-red sensors. The light is partially absorbed by haemoglobin in the veins to capture a unique finger vein pattern profile, which is matched to a profile. The technology is used by Japanese banks and also in Turkey, offering “groundbreaking levels of accuracy and speed of authentication”, Hitachi said, which in t...
Read more