Survey 48 percent of Apple Music trialists have stopped using the service,

People are giving up on Apple Music, survey says

48 percent of Apple Music trialists have stopped using the service, but Apple has denied that claim

By Micah Singleton  on August 18, 2015 12:34 pm 

Apple Music is having a problem retaining its users, according to a new survey. Forty-eight percent of Apple Music users have stopped using the service, while only 11 percent of iOS users have tried the streaming service so far, according to MusicWatch. The music research company conducted a survey of 5,000 US consumers about their usage and knowledge about the service. In a statement to the The Verge, Apple has denied the 52 percent retention rate, stating that 79 percent of users who have signed up for Apple Music are still using the service.

While the 11 percent usage level for Apple Music may seem low, it's right on par with usage levels for iTunes music purchases by iOS users, which is a good sign given that Apple Music is only two months old, but it could be much better. When current Apple Music users were asked if they would subscribe to the service once the trial ends, 64 percent said they were very likely, a decent rate, but not a great one for a company that loves to tout its customer satisfaction rates during every earning's call.

Sixty-one percent of current Apple Music users have turned off auto-renewal option for the service as well, a fact that will likely upset the music labels, who are withholding judgement on the service until the trial period runs out in October. There are some bright spots for Apple — 28 percent of Spotify Premium subscribers are also using Apple Music, and only 77 percent of iOS users are aware of Apple Music, leaving plenty of room for growth. But if this survey makes anything clear, it's that Apple Music may be in for a rough patch when it's time for users to pay up.

Update: August 18th, 4:15PM: In a statement to The Verge, Apple says that 79 percent of people who signed up for Apple Music are still using the service.

http://www.theverge.com/2015/8/18/9172309/people-are-giving-up-on-apple-music-survey


Comments

Post a Comment

Popular posts from this blog

BMW traps alleged thief by remotely locking him in car

BMW traps alleged thief by remotely locking him in car Stealer's Wheel? Seattle police department quotes "Watchmen" movie in a recap of the recent arrest. Tech Culture by Gael Fashingbauer Cooper December 4, 2016 5:00 PM PST It's maybe the most satisfying arrest we can imagine. Seattle police caught an alleged car thief by enlisting the help of car maker BMW to both track and then remotely lock the luckless criminal in the very car he was trying to steal. Jonah Spangenthal-Lee, deputy director of communications for the Seattle Police Department, posted a witty summary of the event on the SPD's blog on Wednesday. Turns out if you're inside a stolen car, it's perhaps not the best time to take a nap. "A car thief awoke from a sound slumber Sunday morning (Nov. 27) to find he had been remotely locked inside a stolen BMW, just as Seattle police officers were bearing down on him," Spangenthal-Lee wrote. The suspect found a ke...
Read more

Report: World’s 1st remote brain surgery via 5G network performed in China

World’s 1st remote brain surgery via 5G network performed in China Published time: 17 Mar, 2019 13:12 ·           A Chinese surgeon has performed the world’s first remote brain surgery using 5G technology, with the patient 3,000km away from the operating doctor. Dr. Ling Zhipei remotely implanted a neurostimulator into his patient’s brain on Saturday, Chinese state-run media  reports . The surgeon manipulated the instruments in the Beijing-based PLAGH hospital from a clinic subsidiary on the southern Hainan island, located 3,000km away. The surgery is said to have lasted three hours and ended successfully. The patient, suffering from Parkinson’s disease, is said to be feeling well after the pioneering operation. The doctor used a computer connected to the next-generation 5G network developed by Chinese tech giant Huawei. The new device enabled a near real-time connection, according to Dr. Ling.  “You barely feel that th...
Read more

New ATM's: withdraw money with veins in your finger

New cash machines: withdraw money with veins in your finger Cash machine technology that reads the pattern of finger veins is already available in Japan and Poland   By Telegraph Reporters 6:59PM BST 15 May 2014 Cash machines could soon be installed with devices that identify customers by reading the veins in their fingers. The technology is already being rolled out in Poland, where 1,730 cash machines will this year be installed with readers, negating the need for a debit card and Pin. Developed by Hitachi, the Japanese electronics firm, the machines read the patterns of the veins just below the surface of the skin on your finger using infra-red sensors. The light is partially absorbed by haemoglobin in the veins to capture a unique finger vein pattern profile, which is matched to a profile. The technology is used by Japanese banks and also in Turkey, offering “groundbreaking levels of accuracy and speed of authentication”, Hitachi said, which in t...
Read more