Apple resumes human reviews of Siri audio with iPhone update
Apple resumes human reviews of Siri audio with
iPhone update
By MAE ANDERSON
October 29, 2019
Apple is resuming the use of humans to review Siri commands and
dictation with the latest iPhone software update.
In August, Apple suspended the practice and apologized for the
way it used people, rather than just machines, to review the audio.
While common in the tech industry, the practice undermined
Apple’s attempts to position itself as a trusted steward of privacy. CEO Tim
Cook repeatedly has declared the company’s belief that “privacy is a
fundamental human right,” a phrase that cropped up again in Apple’s apology.
Now, Apple is giving consumers notice when installing the
update, iOS 13.2. Individuals can choose “Not Now” to decline audio storage and
review. Users who enable this can turn it off later in the settings. Apple also
specifies that Siri data is not associated with a user’s Apple ID.
Tech companies say the practice helps them to improve their
artificial intelligence services.
But the use of humans to listen to audio recordings is
particularly troubling to privacy experts because it increases the chances that
a rogue employee or contractor could leak details of what is being said,
including parts of sensitive conversations.
Apple previously disclosed plans to resume human reviews this
fall, but hadn’t specified when. Apple also said then that it would stop using
contractors for the reviews.
Other tech companies have
also been resuming the practice after giving more notice. Google restarted the
practice in September, after taking similar steps to make sure people know what
they are agreeing to. Also in September Amazon said users of its Alexa digital
assistant could request that recordings of their voice commands delete
automatically.
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