Netflix is removing online reviews in August
Netflix is removing online reviews in August
You'll no longer be able to post written reviews as of
July 30, and then in mid-August existing written reviews will be removed.
By KAITLIN BENZ JULY 5, 2018 3:28 PM PDT
The online reviews feature is only offered on the website
and has seen declining usage over time, according to a spokesperson.
Netflix is removing a desktop-only feature this summer
that allowed users to read and write reviews of TV shows and movies on its
website. But the shutdown is coming in stages. People will no longer be able to
write their feedback on a show, similar to a Yelp review of a restaurant, by
July 30. And in mid-August, people will no longer be able to read existing user
reviews on Netflix either.
"We have notified members who have used the feature
recently," Netflix spokesperson Smita Saran said in an email Thursday.
This isn't the first time the company has changed a
feature used to provide feedback on its offerings.
The streaming service used to allow people to rate
programs with one to five stars. But, early last year, the company changed it
to a simple thumbs up or thumbs down. Some people criticized the move as overly
simplistic. Forbes contributor Paul Tassi said the new system was "the epitome
of uselessness." Netflix, meanwhile, still uses the star-rating data and
has said it has received more ratings under its thumbs-up-thumbs-down system.
Netflix's written reviews allowed users to explain why
they doled out five stars, for instance, to Parks and Recreation. But they only
ever appeared on Netflix's website, not its many apps, and a Netflix
spokeswoman said the written reviews didn't influence the system Netflix used
to recommend shows to you.
"This feature is only offered on the website and has
seen declining usage over time," Saran said.
The current thumbs up or thumbs down system, which is
completely independent from the written reviews, will remain after the changes.
This news comes at a time when Netflix is at its peak.
This spring, the streaming service took the crown as the most valuable media
company in the world and hit 125 million subscribers worldwide.
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