The disturbing acceptance of Google's new 'smart' camera
The disturbing acceptance of Google's new 'smart' camera
By Navneet Alang March 1, 2018
In the reviews that rolled out recently for Google's new
Clips smart camera, there were the rote things that you'd expect in all tech
reviews: what was good, what was bad, and, inevitably, whether or not you
should buy it. There was, however, a key idea conspicuously absent: whether or
not the product should exist at all.
The pitch for the Google Clips is it's a camera that sits
off to the side in a room and automatically captures the kinds of candid shots
that one never really plans for — the most common examples cited being some
random happening involving one's kids or pets. Instead of mere serendipity,
however, the camera uses artificial intelligence and machine learning to try
and guess when to best take a shot.
Reviews, perhaps unsurprisingly, haven't been great. The
technology to take pictures in a smart way with satisfying results simply
doesn't exist yet, largely because determining what makes a good shot is still
a profoundly human, subjective thing. But perhaps a product with such obvious
flaws is cause for concern for reasons more significant than the release of yet
another disappointing gadget. Instead, it appears that in rarely questioning
whether a piece of tech should have been released at all, we are unwittingly
become guinea pigs for tech, and inadvertent cheerleaders for things that, in
the aggregate, end up making things worse.
After all, despite the middling reviews, the Clips is
something more like a proof of concept, a preliminary first step towards more
and more sophisticated versions of these kinds of products. The failure of the
device to be able to do what it says on the box — while also costing $250 —
suggests that Google knows this is a limited product with limited appeal.
What's the point then? In part, to position Google as an
innovative, even family-friend company. But it's also to test out the concept,
gather data, and help perfect the idea of a "smart camera" for
broader applications. It's thus worth questioning what gets carried along in
the cutesy design and marketing of a product like Clips. Cameras powered by
artificial intelligence will inevitably be used to superpower surveillance. In
an age in which facial recognition technology is already being used to
apprehend criminals, a smarter camera from one of the world's largest companies
is something impossible to see as merely fun.
All the same, there's also the plainer, more simple truth
that the concept underlying the Google Clips camera is itself questionable. Why
is capturing more and more candid images good? It all proceeds on the
assumption that the more things we record the better. But that is far from an
agreed-upon idea. The presence of a camera itself produces an awareness of
being watched. It's a common, and very often harmless fact of the smartphone
era. But the idea of adding smart cameras, smart speakers, and more to our
homes simply increases the sense that all moments are there for recording, and
we've yet to grapple with not just what it means, but whether or not it's
desirable at all.
Not helping matters is that the tech press is forever
breathless about new tech, obediently accepting its makers' framing. The
reviewer for the Clips camera for popular tech site The Verge, for example,
decided to exclude his worries about the purpose of the Clips camera from his
review, instead taking to Twitter to air his skepticism. The lack of critique
about the release of Clips was mimicked by most other sites, too. It seems like
a dereliction of journalistic duty.
There's no such thing as technology too silly or
unnecessary for real criticism. Even tech used for seemingly toy-like purposes
can go on to become quite important. Case in point: Graphics technology used
mainly to give gamers sharper visuals is now driving the rise of blockchain
technologies which, despite the Bitcoin bubble, may prove to be profoundly
important in the future. The history of technology is littered with such
examples, and one must be careful not to dismiss what can seem silly now as it
may end up being significant in the future.
Indeed the world is overrun with new technologies
carrying unintended negative effects. There are the mental health consequences
of using Twitter or Facebook. AirBnB may be pushing up rents, while Lyft and
Uber appear to be making congestion worse, not better. These are just the tip
of the iceberg, as the entire ground under our feet shifts in the digital
revolution.
It's not that these technologies are in and of themselves
bad. Rather, it's that they're producing negative effects that we didn't
anticipate. So as each new piece of digital wizardry comes along, the least we
could do is truly examine it.
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