Millennials are starting to hate social media, too
Millennials are starting to hate social media, too
By Nicolas Vega March 7, 2018 | 4:55pm
Even millennials are getting sick of Instagram.
More than half of users between the ages of 18 and 24
revealed they are “seeking relief from social media,” according to a survey.
The poll, taken in December, found that 34 percent of
young users reported having deleted social-media accounts entirely. Forty-one
percent of respondents said they waste too much time on social media, and 35
percent agreed that people their age are too distracted by their online lives.
The most popular apps to quit permanently are Facebook,
Twitter and Instagram, as well as the dating app Tinder. Snapchat, on the other
hand, escaped most teens’ wrath.
Those who stick with social media are increasingly likely
to involve it in more aspects of their lives, the survey found. Sixty-five
percent of respondents reported that they follow brand profiles, with 43
percent saying that they have made a purchase through a social-media platform.
More than half of the 1,000 members of Gen Z — those born
in the year 1994 or later — said that an ad in their social media feed drove
them to make a purchase. Fifty-seven percent said that a celebrity endorsement
of a product helped them make a purchasing decision.
The survey was published by Origin, a research group
owned by Hill Holliday.
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