Amazon fires back at Wal-Mart by slashing free-shipping threshold to $25
Amazon fires back at Wal-Mart by slashing free-shipping
threshold to $25
Amazon non-Prime members can now receive free shipping on
orders priced $25 or more, online price tracker BestBlackFriday has discovered.
The free-shipping threshold was previously at $35.
By Lauren Thomas May 9, 2017
This news comes after Wal-Mart lowered its free-shipping
requirement to $35 earlier this year.
Adding to the e-commerce battle among retailers to woo
customers over with special deals, Amazon is now making it even easier for
shoppers to qualify for free shipping — and $10 cheaper.
In February, Amazon reduced its minimum order amount
required to qualify for free shipping — for non-Prime members — to $35 from
$49, price tracker BestBlackFriday first reported.
Amazon's website now reads that online orders of $25 or
more, featuring eligible items, will qualify for free shipping.
This news comes after big-box retailer Wal-Mart, in
January, rolled out free two-day shipping for orders over $35. The shift was
one of the first major changes Marc Lore made at Wal-Mart since the retailer
purchased his e-commerce start-up, Jet.com, last year.
Amazon wasn't immediately available to comment.
The company hasn't formally announced these latest price
changes, as Amazon has traditionally kept quiet when adjusting free-shipping
minimums. The drop to $25 marks the second time in three months that Amazon has
lowered its minimum requirement.
Comments
Post a Comment