Joseph Stiglitz on artificial intelligence: 'We’re going towards a more divided society'
Saturday interview
Joseph Stiglitz on artificial intelligence: 'We’re going towards a more divided
society'
The technology could vastly
improve lives, the economist says – but only if the tech titans that control it
are properly regulated. ‘What we have now is totally inadequate’
‘All the worst tendencies of the
private sector in taking advantage of people are heightened by these new
technologies’ ... Joseph Stiglitz.
It must be hard for Joseph Stiglitz to remain an optimist in
the face of the grim future he fears may be coming. The Nobel laureate and
former chief economist at the World Bank has thought carefully about how
artificial intelligence will affect our lives. On the back of the technology,
we could build ourselves a richer society and perhaps enjoy a shorter working
week, he says. But there are countless pitfalls to avoid on the way. The ones
Stiglitz has in mind are hardly trivial. He worries about hamfisted moves that
lead to routine exploitation in our daily lives, that leave society more
divided than ever and threaten the fundamentals of democracy.
“In your interactions with Google, Facebook, Twitter and others, they gather an
awful lot of data about you. If that data is combined with other data, then
companies have a great deal of information about you as an individual – more
information than you have on yourself,” he says.
“They know, for example, that
people who search this way are willing to pay more. They know every store
you’ve visited. That means that life is going to be increasingly unpleasant,
because your decision to shop in a certain store may result in you paying more
money. To the extent that people are aware of this game, it distorts their
behaviour. What is clear is that it introduces a level of anxiety in everything
we do and it increases inequality even more.”
Stiglitz poses a question that he
suspects tech firms have faced internally. “Which is the easier way to make a
buck: figuring out a better way to exploit somebody, or making a better
product? With the new AI, it looks like the answer is finding a better way to
exploit somebody.”
Grim revelations about how Russia turned to Facebook, Twitter and Google to
interfere with the 2016 US election brought home how
effectively people can be targeted with bespoke messages. Stiglitz is concerned
that companies are using, or will use, similar tactics to exploit their
customers, in particular those who are vulnerable, such as compulsive shoppers.
“As opposed to a doctor who might help us manage our frailties, their objective
is to take as much advantage of you as they can,” he says. “All the worst
tendencies of the private sector in taking advantage of people are heightened
by these new technologies.”
So far, Stiglitz argues, neither
governments nor tech firms have done enough to prevent such abuses. “What we
have now is totally inadequate,” he says. “There is nothing to circumscribe
that kind of bad behaviour and we have enough evidence that there are people
who are willing to do it, who have no moral compunction.”
In the US in particular, there has
been a willingness to leave tech firms to thrash out decent rules of behaviour
and adhere to them, Stiglitz believes. One of the many reasons is that the
complexity of the technology can make it intimidating. “It overwhelms a lot of
people and their response is: ‘We can’t do it, the government can’t do it, we
have to leave it to the tech giants.’”
But Stiglitz thinks that view is changing. There is a growing
awareness of how companies can use data to target customers, he believes.
“Initially, a lot of young people took the view that I have nothing to hide: if
you behave well, what are you afraid of? People thought: ‘What harm is there to
it?’ And now they realise there can be a lot of harm. I think a large fraction
of Americans no longer give the tech firms the benefit of the doubt.”
So, how do we get back on track?
The measures Stiglitz proposes are broad and it is hard to see how they could
be brought in swiftly. The regulatory structure has to be decided publicly, he
says. This would include what data the tech firms can store; what data they can
use; whether they can merge different datasets; the purposes for which they can
use that data; and what degree of transparency they must provide about what
they do with the data. “These are all issues that have to be decided,” he says.
“You can’t allow the tech giants to do it. It has to be done publicly with an
awareness of the danger that the tech firms represent.”
Fresh policies are needed to curb
monopoly powers and redistribute the immense wealth that is concentrated in the
leading AI firms, he adds. This month, Amazon became the second company, after
Apple, to reach a market valuation of $1tn. The pair are now
worth more than the top 10 oil companies combined. “When you have so much
wealth concentrated in the hands of relatively few, you have a more unequal
society and that is bad for our democracy,” says Stiglitz.
Taxes are not enough. To Stiglitz,
this is about labour bargaining power, intellectual property rights, redefining
and enforcing competition laws, corporate governance laws and the way the
financial system operates. “It’s a much broader agenda than just
redistribution,” he says.
He is not a fan of universal basic income, a proposal under which
everyone receives a no-strings handout to cover the costs of living. Advocates
argue that, as tech firms gather ever more wealth, UBI could help to
redistribute the proceeds and ensure that everyone benefits. But, to Stiglitz,
UBI is a cop-out. He does not believe it is what most people want.
“If we don’t change our overall
economic and policy framework, what we’re going towards is greater wage
inequality, greater income and wealth inequality and probably more unemployment
and a more divided society. But none of this is inevitable,” he says. “By
changing the rules, we could wind up with a richer society, with the fruits
more equally divided, and quite possibly where people have a shorter working
week. We’ve gone from a 60-hour working week to a 45-hour week and we could go
to 30 or 25.”
None of this will happen
overnight, he warns. A more robust public debate around AI and work is needed
to throw up new ideas, for a start. “Silicon Valley may hire a disproportionate
fraction [of people who work in AI], but it may not take that many people to
figure it out, including people from Silicon Valley who have become disgruntled
with what has been going on,” he says. “People will, and have already begun to,
think about new ideas. There will be people with skills who try to work out
solutions.”
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