Six amazing ways technology has transformed Kenyan businesses
Six amazing ways technology has transformed Kenyan
businesses
By Correspondent June 6th 2018 at 16:30, Updated June 6th
2018 at 17:40 GMT
The present-day Kenyan business operations are far more
advanced compared to how things used to be done couple of decades ago.
Today, Kenyan businesses transact via M-Pesa, conduct
business in different continents through Skype, create online communities to
get instant consumer feedback, actively network on LinkedIn, manage bank
accounts and e-mails from smart phones, share business-related images and
stories on WhatsApp, SoundCloud and YouTube among other platforms, and so much
more.
The education sector of the country can learn a great
deal from how businesses have taken advantage of technology. Here’s how
technology can solve challenges in Kenya’s education sector.
Digital revolution has completely transformed how
business is done in the country. More and more consumers are embracing the
new-age technological trends. Africa is ripe for the digital revolution and the
best example of it can be seen in how Kenya is progressing. Let’s tell you
about some ways in which technology has changed the Kenyan businesses for
better.
Speed of
transactions
No longer do the consumers need to stand in long queues
for completing their transactions. Online and mobile applications like Paypal, Mpesa
and e-banking have made those queues a thing of the past. Mpesa has in fact
drastically changed banking in Africa.
Kenyans can complete banking transactions, pay
electricity bills, pay water bills and make many other payments just by the
click of a button on their smart phone or laptop/desktop. The speed of
transactions has definitely improved a great deal over the past few years.
Quick
communication
Rather than using snail mail, businesses are increasingly
opting for email communication these days. Many are also actively using
customised digital products, websites, online chats and SMSes in this regard.
All such quick communication mediums have enabled companies to reach out to
their consumers more effectively, in real time. They can send customised
messages to consumers and get instant feedback for improvements. Here’s the
extent to which tech boom was expected to change Kenya six years ago.
Better reach
All thanks to the developments in business transactions,
communication and infrastructure, businesses have a far better penetration
today as they can reach a wider audience through establishment of interlinked
branches, even in the remotest areas like Turkana. All this has aided
development in those areas, and has contributed to the profits of businesses
too.
Kenyan businesses have now thoroughly understood that
customer is always right, and have mastered the use of modern technologies to
improve their customer service operations. They’ve been setting up customised
portals, social media pages and call centres to improve client retention, and
thus profits.
Improvements in
employees’ efficiency
Kenyan businesses are using customised computer programs
nowadays for more efficient processing of business-related information by their
employees, compared to the manual methods. Additionally, a large number of
business owners have implemented design and accounting software to reduce the
amount of human intervention and related costs in their business functions. All
this combined with quick access to information is giving businesses a good
competitive edge over their other African counterparts.
Information archives Kenyan businesses of today spend
very less on archiving spaces and paper as they have successfully replaced the
complex and heavy filing systems with modern-day computer storage devices and
cloud storage. As a result, they are able to access data from anywhere at any
time, thereby improving their overall efficiency.
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