Meet Shudu, the world's first digital supermodel

Meet Shudu, the world's first digital supermodel


Published 8:42 am, Tuesday, June 26, 2018

Shudu has been called the world's first digital supermodel. Shudu has caused a fair amount of controversy, hinging around the fact that she’s not actually real, but a project from photographer Cameron

She's been called one of the most beautiful models on Instagram, but she's not human.
Shudu is the world's first digital supermodel with nearly 125,000 Instagram followers (@shudu.gram). She's actually the project of the 28-year-old British fashion photographer Cameron James-Wilson, who creates each image of Shudu from his computer. It takes him about three days to create a single, he told
Shudu's stardom comes as  more fashion brands and designers are getting into the high-tech game. Dolce & Gabbana recently sent drones down the runway to model handbags. Another Instagram-famous digital creation, Lil' Miquela (@lilmiquela), talked her audience through the latest GIF sets from Prada in Milan.
Cameron told that his inspiration for Shudu came from a South African Princess Barbie. "Obviously, her real-life inspirations are pulled from so many different women — Lupita, Duckie Thot and Nykhor — even throwing it back to Alek Wek, who was a massive influence on how I saw beauty growing up."
As more bloggers try to find fame in the overcrowed "influencer" market, there seems to be buzz that digital creations like Shudu are fashion's next big thing.  In February, Fenty Beauty reposted an Instagram photo of Shudu wearing one of its plush matte lipsticks. Shudu also appears in WWD wearing the digital replications of dresses by Cushnie et Ochs, Noon by Noor and The Great Eros.
Only time will tell.


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