TV commercials keep shrinking

TV commercials keep shrinking

By Sara Fischer October 3, 2017

Data: Nielsen 2017 Commercial & Advertising Update; Chart: Andrew Witherspoon

Commercials of non-traditional lengths have been increasing. Almost 6% of all commercials aren't 10, 15, 30, or 60 seconds long during the first half of 2017, according to Nielsen's 2017 Commercial & Advertising Update.

Avg. primetime commercial on broadcast last season: 14:37 minutes
Avg. primetime commercial on cable last season: 16:08 minutes

On TV, Fox debuted the first six-second ads earlier this year at the Teen Choice Awards for reportedly $75,000 each. Online, social giants like Facebook and Snapchat are commissioning research that touts the effectiveness of ads in the first two seconds.

TV commercials struggle to reach millennials: Per Adobe's latest Media Habits Survey provided exclusively to Axios, between 34% and 49% of viewers constantly use another screen when commercials are on TV and 79% of millennials are distracted by other devices during commercial breaks either "most of the time" or "all of the time."


https://www.axios.com/length-of-tv-commercials-2492025770.html

Comments

Post a Comment

Popular posts from this blog

New ATM's: withdraw money with veins in your finger

New cash machines: withdraw money with veins in your finger Cash machine technology that reads the pattern of finger veins is already available in Japan and Poland   By Telegraph Reporters 6:59PM BST 15 May 2014 Cash machines could soon be installed with devices that identify customers by reading the veins in their fingers. The technology is already being rolled out in Poland, where 1,730 cash machines will this year be installed with readers, negating the need for a debit card and Pin. Developed by Hitachi, the Japanese electronics firm, the machines read the patterns of the veins just below the surface of the skin on your finger using infra-red sensors. The light is partially absorbed by haemoglobin in the veins to capture a unique finger vein pattern profile, which is matched to a profile. The technology is used by Japanese banks and also in Turkey, offering “groundbreaking levels of accuracy and speed of authentication”, Hitachi said, which in t...
Read more

Will AI replace doctors who read X-rays, or just make them better than ever?

Will AI replace doctors who read X-rays, or just make them better than ever? As AI moves into medicine, perhaps no one has more to gain or lose than radiologists, the doctors who review medical scans for signs of cancer and other diseases By MATTHEW PERRONE AP Health Writer May 14, 2024, 9:16 AM ET WASHINGTON -- How good would an algorithm have to be to take over your job? It’s a new question for many workers amid the rise of ChatGPT and other AI programs that can hold conversations, write stories and even generate songs and images within seconds. For doctors who review scans to spot cancer and other diseases, however, AI has loomed for about a decade as more algorithms promise to improve accuracy, speed up work and, in some cases, take over entire parts of the job. Predictions have ranged from doomsday scenarios in which AI fully replaces radiologists, to sunny futures in which it frees them to focus on the most rewarding aspects of their work. That tension reflects how AI is rollin...
Read more

The City That’s Trying to Replace Politicians With Computers (It’s Working)

The City That’s Trying to Replace Politicians With Computers (It’s Working) After sneaking his AI-written water bill into law, Ramiro Rosário says government press-release writers could go, too By Samantha Pearson and Luciana Magalhaes Dec. 22, 2023 8:58 am ET PORTO ALEGRE, Brazil — In a country with a history of corruption and government inefficiency, Councilman Ramiro Rosário has come up with what he believes is a winning strategy to improve the work of politicians: replace them with computers. The 37-year-old legislator in Brazil’s southern city of Porto Alegre passed the country’s first law in November that was written entirely by ChatGPT, the artificial-intelligence chatbot developed by the San Francisco startup OpenAI. The law itself was purposefully boring—a proposal to stop the local water company from charging residents for new water meters when they were stolen from their front yards. It would easily pass, calculated Rosário. One recent day, donning jeans and sneakers...
Read more