Snapchat’s ratings plunge after its CEO allegedly says it’s ‘only for rich people’
Snapchat’s ratings plunge after its CEO allegedly says
it’s ‘only for rich people’
BY GREG HADLEY GHADLEY@MCCLATCHY.COM
APRIL 16, 2017 6:49 PM
Snapchat, the popular photo and video sharing app, was
already having a bad week. Now it’s gotten even worse.
Instagram, one of the app’s main rivals, announced
Thursday that its “Stories” feature, a clear knock-off of Snapchat’s feature of
deleting content after 24 hours, already has more users than Snapchat does.
Now, Snapchat’s rating on Apple’s App Store stands at 1.5
stars as of Sunday afternoon, a drop from its previous status at four or more
stars as recently as a month ago.
The reason is a viral international effort on social
media in response to alleged comments made by Snap CEO Evan Spiegel, one of the
youngest self-made billionaires in the world.
A former employee of Snap, Anthony Pompliano, filed a
lawsuit against the company that was recently unsealed and publicly reported on
after Snap dropped its efforts to stop the filings from being kept secret.
In that lawsuit, Pompliano, who only spent three weeks
with Snap, says the he raised concerns in a meeting about the app’s growth
outside the U.S., per Variety.
“This app is only for rich people,” Spiegel responded,
according to Pompliano. “I don’t want to expand into poor countries like India
and Spain.”
Spiegel’s alleged comments exploded on social media,
especially in India, where #uninstallsnapchat and #boycottsnapchat trended for
hours on Saturday and Sunday.
People also began to flood the app with low ratings and
poor reviews. On Google Play, the app still maintains a four-star rating, but
the number of one-star reviews is now the second most common rating, as of
Sunday afternoon.
“People like you divide the world,” one reviewer told
Spiegel.
India is ranked 159th out of 230 countries by GDP per
capita, according to the CIA. Spain ranks 52nd.
However, Spiegel and Snap insist that he never made those
comments.
“This is ridiculous,” a Snap spokesperson told Business
Insider. “Obviously, Snapchat is for everyone! It's available worldwide to
download for free. Those words were written by a disgruntled former employee.
We are grateful for our Snapchat community in India and around the world.”
Since the stock market closed Thursday, it remains to be
seen if the controversy will impact the company’s value.
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