Spotify: Apple is holding up app approval to squash competition
Spotify: Apple is holding up app approval to squash
competition
The battle between the two streaming services heats up.
Billy Steele 1h ago in Business
How do you catch up with the biggest music streaming
service? Well, not approving app updates is one tactic, and Spotify says Apple
is doing just that. The streaming service sent a letter to Apple's legal
counsel this week claiming that the company is rejecting an update to Spotify's
iOS app and it's "causing grave harm" to users by doing so. The
letter explains that Apple won't approve the new version because Spotify
doesn't use the company's billing method for in-app purchases and subscription
services. Apple announced an changes to app subscriptions in iTunes just before
this month's WWDC.
Like other apps, Spotify had been getting customers to
foot the bill for Apple's App Store billing fees by charging an extra $3 a
month. It recently launched a promotion for the second time that gave new users
three months of service for a dollar, if they signed up on the web. As you can
imagine, that didn't make Apple too happy, and the company reportedly
threatened to pull the app entirely unless Spotify stopped pushing the deal for
iPhone owners. It complied with the request, but it also nixed the iTunes
billing option in the iOS version which lead to the current dispute.
Sure, Spotify users can still sign up through its website
to avoid paying the extra money every month. However, charging extra to pay
through iTunes puts the streaming service at a disadvantage when it comes to
competing with Apple Music. Spotify still has double the paying customers as
Apple, but with exclusives and things like Beats1, the iPhone maker continues
to gain ground. We've reached out to both Apple and Spotify on the matter and
we'll update this post when and if we hear back.
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