New wave in tech: hacking the brain
New wave in tech: hacking the brain
AFP By Rob Lever 17 hours ago
Las Vegas (AFP) - The next frontier for the tech sector
is the human brain.
A new breed of neuro-hacker is finding ways to capture
and manipulate brainwaves to improve health, with potential to help the
severely handicapped.
A number of the innovations were on display at the
Consumer Electronics Show in Las Vegas, where computer scientists and
biomedical experts showcased ways to tap into and use brain signals.
The "mind control" headband unveiled by startup
BrainCo effectively hacks into brain signals with a range of possible
applications -- from helping to improve attention spans, to detecting disease,
controlling smart home appliances or even a prosthetic device.
The device "translates your brainwaves into
electronic signals," said the Boston-based firm's Zenchuan Lei.
At CES, BrainCo demonstrated how a person could use the
headband to manipulate a prosthetic hand -- a potential life-changer for those
paralyzed or missing limbs.
"These signals can be used to control objects like a
prosthetic hand," Lei said. "You can turn the lights on or off just
by focusing on that."
The device designed by scientists from Harvard and the
Massachusetts Institute of Technology employs "neuro feedback," a
means of allowing people to control their brain waves for various purposes. It
is expected to be sold later this year for less than $150.
Lei suggested the device could also help people with
attention deficit hyperactivity disorder because "it teaches you to
enhance your focus and concentration."
A similar project on display from New York-based OpenBCI
(which stands for open-source brain-computer interface) seeks to create a
platform for applications of the technology in health care, education or other
fields.
OpenBCI uses a 3D-printed helmet which captures brainwaves
from various sectors of the brain.
- 'Neuro-marketing' potential -
"This can be used to help people with ALS
(amyotrophic lateral sclerosis or Lou Gehrig's disease) or quadriplegics
communicate," said OpenBCI chief executive Conor Russomanno.
The technology also offers a potential for so-called
"neuro-marketing" which tests new products and services on the basis
of sensory and cognitive response.
South Korean startup Looxid Labs unveiled a headset that
tracks both brainwaves and eye movements, claiming this provides more accurate
insights into the mind.
"No other device that I'm aware of combines these
things," said Looxid chief business officer Alex Chang.
With the headset attached to a computer, "you can
roll your eyes to scroll the mouse, and click on a button by blinking,"
Chang said.
The headset is being launched in July as a developer kit,
with scope to build applications for controlling physical or virtual objects,
communicating, analyzing a user's mood or mental health, or verifying their
identity.
"We also see this as having potential in gaming
because you can control things with your eye," Chang said.
"When you concentrate you can stop the
bullets."
He added that for neuro-marketing applications, "we
can show someone an ad and we can see where the eyes are focused. We can scan
emotions and understand how someone is responding."
Other exhibitors at CES demonstrated wearable devices
that block pain signals to the brain, as an alternative to medications with
side effects for people who suffer from debilitating pain.
- Meditation aid -
The neuro-feedback technique is being applied as a
meditation aid by Canadian-based Interaxon and its Muse headband.
Muse uses sensors on the forehead and behind the ears to
measure brain signals, and advise users how to improve their meditation
technique.
The coaching app helps people achieve a level of
consistency in their meditation efforts.
"It's like going to the gym. The muscle doesn't get
stronger unless you do it over and over again. It's the same with your
brain," said Muse marketing manager Tracy Newsom-Rosenthal at the CES
show.
One startup at CES was showcasing a technique to deliver
pleasure signals to the brain via music, by triggering the release of
neurotransmitters such as dopamine, serotonin and oxytocin.
The hand-held device from Florida-based Nervana allows
users to plug in a music player into the $299 device and get the pleasurable
signals delivered by its headphones.
"We send a signal into the vagus nerve which
produces dopamine, and that relaxes you," CEO Ami Brannon told AFP on the show
floor.
"Some people describe the sensation as
euphoric."
But Brannon said the technique "is not really
hacking the brain."
"We access the central nervous system and it just
tickles the nerve to remind the brain to release dopamine," she said.
"People who practice yoga or meditation can already
do this."
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