Publishers underwhelmed with Apple News app

Publishers underwhelmed with Apple News app
Friday, November 13, 2015 · 10:23 am

“When Time Inc. CEO Joe Ripp expressed frustration with his company’s performance on Apple News last week, his complaints apparently were just the tip of the iceberg,” Lucia Moses reports for Digiday. “Other publishing execs are unhappy about everything from the traffic they’re getting from the two-month-old news aggregation app to the user experience to the data Apple’s giving them.”

“As one publisher, who like others wouldn’t talk on the record for fear of jeopardizing their relationship with Apple, said, ‘The traffic is underwhelming,'” Moses reports. “Data is also a sticking point. Apple is providing weekly data reports including basics like the volume of page views and shares, but publishers want a dashboard that they can use to analyze data on demand, and more demographic data on users. To appeal to publishers, Apple was supposed to let them count the views toward their traffic and let publishers sell ads into the app. But publishers said Apple has been delayed in adding measurement firm comScore tags to the content.”

“There are execution issues, too. There are more than 70 publishers in the app, but only a few get featured at a time on the app’s promotional screen, so some could be getting a big traffic advantage over others,” Moses reports. “There are kinks in the user experience, too. Apple hasn’t provided ways to promote individual stories so they’re not all just in reverse-chronological order, as some had hoped. Two features of Apple News are its story personalization and recommendation, but the selections don’t seem especially personalized and the “related stories” section often contains other publishers’ version of the same story that the user clicked on, giving it a stale feeling. All this adds up to a feeling that Apple wasn’t ready for the app release.”

Read more in the full article here.

MacDailyNews Take: “Apple wasn’t ready for the app release.”

Shocker.

So far, Apple under Tim Cook badly botched the iPad 2 launch, completely botched the iMac release in 2012 (missing Christmas, no less), botched the Maps release beyond belief, then botched the Apple Watch release all to hell by launching with no supply (à la the iMac, so much for learning lessons), launched Apple Music with a horrendous UI and rampant usability issues, launched a wildly incomplete Apple TV without even providing simple basics like Apple Remote app compatibility, and just botched the release of the iPad Pro without having its Apple Pencil or its uninspired, poorly-reviewed so-called “Smart” Keyboard available for over a month.

Attention to detail, Tim. It means something. You should give it a try sometime.


http://macdailynews.com/2015/11/13/publishers-underwhelmed-with-apple-news-app/

Comments

Post a Comment

Popular posts from this blog

BMW traps alleged thief by remotely locking him in car

BMW traps alleged thief by remotely locking him in car Stealer's Wheel? Seattle police department quotes "Watchmen" movie in a recap of the recent arrest. Tech Culture by Gael Fashingbauer Cooper December 4, 2016 5:00 PM PST It's maybe the most satisfying arrest we can imagine. Seattle police caught an alleged car thief by enlisting the help of car maker BMW to both track and then remotely lock the luckless criminal in the very car he was trying to steal. Jonah Spangenthal-Lee, deputy director of communications for the Seattle Police Department, posted a witty summary of the event on the SPD's blog on Wednesday. Turns out if you're inside a stolen car, it's perhaps not the best time to take a nap. "A car thief awoke from a sound slumber Sunday morning (Nov. 27) to find he had been remotely locked inside a stolen BMW, just as Seattle police officers were bearing down on him," Spangenthal-Lee wrote. The suspect found a ke...
Read more

Report: World’s 1st remote brain surgery via 5G network performed in China

World’s 1st remote brain surgery via 5G network performed in China Published time: 17 Mar, 2019 13:12 ·           A Chinese surgeon has performed the world’s first remote brain surgery using 5G technology, with the patient 3,000km away from the operating doctor. Dr. Ling Zhipei remotely implanted a neurostimulator into his patient’s brain on Saturday, Chinese state-run media  reports . The surgeon manipulated the instruments in the Beijing-based PLAGH hospital from a clinic subsidiary on the southern Hainan island, located 3,000km away. The surgery is said to have lasted three hours and ended successfully. The patient, suffering from Parkinson’s disease, is said to be feeling well after the pioneering operation. The doctor used a computer connected to the next-generation 5G network developed by Chinese tech giant Huawei. The new device enabled a near real-time connection, according to Dr. Ling.  “You barely feel that th...
Read more

New ATM's: withdraw money with veins in your finger

New cash machines: withdraw money with veins in your finger Cash machine technology that reads the pattern of finger veins is already available in Japan and Poland   By Telegraph Reporters 6:59PM BST 15 May 2014 Cash machines could soon be installed with devices that identify customers by reading the veins in their fingers. The technology is already being rolled out in Poland, where 1,730 cash machines will this year be installed with readers, negating the need for a debit card and Pin. Developed by Hitachi, the Japanese electronics firm, the machines read the patterns of the veins just below the surface of the skin on your finger using infra-red sensors. The light is partially absorbed by haemoglobin in the veins to capture a unique finger vein pattern profile, which is matched to a profile. The technology is used by Japanese banks and also in Turkey, offering “groundbreaking levels of accuracy and speed of authentication”, Hitachi said, which in t...
Read more