All industries should brace for a shakeup in tech:
Salesforce’s Benioff
Althea Chang Monday, 28 Sep 2015 | 9:30
AM ET
The tech world needs to brace for a shake-up.
Actually, all sectors need to, because all corners of the
tech world are coming together to transform every industry as we know them,
according to Salesforce.com CEO Marc Benioff.
All types of companies are leveraging the cloud to make
fast, more efficient software changes; social networking such as the kind that
ridesharing company Uber uses to connect riders with drivers; predictive
analytics that determine what consumers will want; and the Internet of things,
connecting devices to a central, Internet-based location, controllable remotely
over the Internet, Benioff explained.
At Uber, for instance, it's not just that the riders are
customers, its workers are customers, too, so it's important for them to make
sure drivers are happy and not leaving for competitors like Lyft, another
ride-sharing company, Benioff said.
"Whether it's in transportation, health care,
financial services, consumer product goods, every industry is getting
disrupted. Every industry is going to be completely transformed," Benioff
told CNBC in an interview. "I think that every company has to take notice
that if you're not connected with your customer in a whole new way, you're in
trouble," added the CEO of Salesforce, which runs a cloud-based customer
resource management system and organized the Dreamforce conference, where tech
professionals gathered in San Francisco this month.
The "Internet of things" could seep its way
into the financial services industry, for example, potentially connecting
checking and credit card accounts to common household devices, suggested Val
Srinivas, the Banking & Securities research leader at the Deloitte Center
for Financial Services in a report last year.
And the Internet of things has the potential to be
embedded even further into consumers' lives.
"Imagine a personal health monitor that is also
connected to your investment account. At the sign of any serious health hazard
(say a heart attack), the investment account could automatically rebalance to
limit your downside exposure, or transfer your holdings to more liquid
securities, in anticipation of future cash needs. This may sound a bit
far-fetched now, but is not completely out of the realm of possibilities,"
Srinivas wrote.
"I will tell you that we are moving into a very
unusual time. we are moving into an unstable time because when you have this
much disruption, especially with robotics and artificial intelligence, we all
need to be thinking about what the ramifications are of that...," said
Benioff.
But the executive said he hopes that the world won't end
up in a scenario portrayed in the movie Terminator, in which machines become
self-aware, make their own decisions and take over the world.
"Whether it's in transportation, health care,
financial services, consumer product goods, every industry is getting
disrupted. Every industry is going to be completely transformed."
-Marc Benioff, Salesforce.com CEO
"I hope that we'll be smart enough to know we have a
more awareness, and between our government leaders and our business leaders and
our societal leaders that we're going to have a great future," Benioff
said.
Much of the tech world may not agree, however.
IT job search site CW Jobs, alongside market research
firm YouGov, polled 517 IT decision makers and found that 13 percent believe
that technology could be responsible for destroying the world.
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