Amazon Uses Artificial Intelligence To Terminate Delivery Drivers

Amazon Uses Artificial Intelligence To Terminate Delivery Drivers  


Bloomberg report details how artificial intelligence systems employed by Amazon have hired and fired contract drivers. 

Called "Flex," Amazon uses AI to determine how many drivers are needed for deliveries. The app, installed on drivers' smartphones, measures whether they delivered packages on time and followed customers' special requests. 

If a driver misses the mark, they are subjected to an automatic firing. 

That's exactly what happened to Stephen Normandin, 63, an Army veteran who Flex recently fired. He said algorithms tracked his every move as he delivered packages around the Phoenix Metropolitan Area. 

Normandin said Amazon unfairly punished him for things way beyond his control - such as locked apartment complexes. He said every job he's "given 110%," but the algorithm failed to see external factors that may affect deliveries. 

"This really upset me because we're talking about my reputation. They say I didn't do the job when I know damn well I did," he said. 

At the world's largest e-commerce retailer, algorithms are the boss, hiring and firing and monitoring hundreds of thousands of workers with hardly any human oversight. 

Flex began operations in 2015 as a way for Amazon to get its packages out the same day to regional customers. Here's more from Bloomberg: 

But the moment they sign on, Flex drivers discover algorithms are monitoring their every move. Did they get to the delivery station when they said they would? Did they complete their route in the prescribed window? Did they leave a package in full view of porch pirates instead of hidden behind a planter as requested? Amazon algorithms scan the gusher of incoming data for performance patterns and decide which drivers get more routes and which are deactivated. Human feedback is rare. Drivers occasionally receive automated emails, but mostly they're left to obsess about their ratings, which include four categories: Fantastic, Great, Fair, or At Risk. -Bloomberg 

Bloomberg interviewed 15 Flex drivers who allege a robot wrongfully terminated them. They say there's no way to dispute their firing as Flex is entirely automated. One can appeal through arbitration, but that costs $200. Amazon knows delegating human resource work to machines is cheaper and more efficient. 

But many of these drivers say the algorithms don't factor in real-world problems for failing to deliver a package on time, such as traffic, locked buildings, vehicle troubles, among other things. An Amazon spokesperson told Bloomberg:

"We have invested heavily in technology and resources to provide drivers visibility into their standing and eligibility to continue delivering and investigate all driver appeals."

Being hired and fired by AI is the new dystopic reality the working-poor must face. Amazon has a huge PR problem in treating their workers, mostly exposed during the virus pandemic. Sooner or later, Amazon will run out of workers as its high churn rate has alarmed executives. 

But don't worry, automated delivery vans and warehouses are coming and will eventually displace humans working for the company. later on this decade.


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