'Big Cable' Lost Over $55 Million In Q2 Despite Lockdown-Driven Couch-Surfing
'Big
Cable' Lost Over $55 Million In Q2 Despite Lockdown-Driven Couch-Surfing
by Tyler Durden Fri, 08/28/2020 - 21:40
One would imagine, with tens of
millions of Americans quarantined at home during the second quarter, that
years of cord-cutting would
not just subside but reverse. However, according to the website Kill The Cable Bill, people
canceling their pay-TV subscriptions during the lockdown
period accelerated.
Kill The Cable Bill cited a report from Leichtman Research,
revealing major cable companies lost 501,400 subscribers in the three
months ending on June 30.
Here's a breakdown of the exodus:
·
Comcast: -478,000
·
Charter: +94,000
·
Cox: -50,000
·
Altice: -34,600
·
Mediacom: -17,000
·
Atlantic Broadband: -2,800
·
Cable One:
-13,000
Kill The Cable Bill estimates the 501,400 subscriber
decline equates to approximately $55 million loss for cable companies
over the period.
The
most recent estimates put the average cable bill at $109.60 per month. So when
you crunch the numbers, that means Big Cable lost about $54,953,440 from
subscribers in the second quarter. We also know that the average cable bill
includes $37.11 in "hidden fees," which are the fees tacked onto your
bill after the advertised price. With the amount of subscriber losses this past
quarter, Big Cable lost $18,606,954 in hidden fees alone! - Kill The Cable
Bill
Cord-cutting was not limited to cable. Satellite TV services
DIRECTV ((846,000)) and Dish ((40,000)) collectively lost nearly 886,000
subscribers in the second quarter, equating to a loss of approximately
$97,105,600.
In total, big cable and satellite operators
lost $152,059,040 over the period. Those who cut their pay-TV
subscriptions gravitated towards streaming TV services, such as
Netflix.
Netflix, during the second quarter, added about
10.2 million subscribers but warned subscriber growth is expected to
wane. In the first quarter, the streaming TV service added 15.8
million subscribers.
"If Big Cable couldn't stop the bleeding with more people
than ever stuck at home watching TV, then there is truly no hope for the
traditional pay-TV model," Helen Back, Editor-in-Chief of Kill The Cable
Bill said.
Back said, "Netflix was able to capitalize, adding 10
million subs in Q2, underscoring the unstoppable shift to inexpensive streaming
services."
Not even a pandemic (see: ""Perfect
Storm" - Cord-Cutting Erupts In Pandemic As Pay-TV Crumbles"),
with millions stuck at home, for various reasons, if that is under a public
health order, or now remote working or just people stuck on their couches
as depressionary unemployment crushes the economy - big cable is
seriously doomed.
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