Google says it won’t sell face recognition for now—but it will be hard to slow its use
Google says it won’t sell face recognition for now—but it will be
hard to slow its use
Google will stop offering face recognition
through its cloud APIs—that is, until it can come up with
policies to prevent misuses of the technology, it said in a blog post today.
Asia
specific: Significantly,
the decision was announced in a blog post about the use of Google’s AI tools in
Asia. Face recognition is being deployed rapidly in China by many of the
country’s big AI companies. Some Chinese face-scanning tools were built
using government ID data, and the authorities are using them to find criminals and track dissidents.
About
face: The
news also comes not long after a report from AI Now, a nonprofit, singled out
face recognition as a technology that needs to be regulated because of
its potential as a tool of surveillance and repression. “The role of AI in widespread
surveillance has expanded immensely in the U.S., China, and many other
countries worldwide,” the
report warned.
“Key
questions”: Kent
Walker, senior VP of Global Affairs, wrote: “Like many technologies with multiple uses, facial recognition
merits careful consideration to ensure its use is aligned with our principles
and values, and avoids abuse and harmful outcomes. We continue to work with
many organizations to identify and address these challenges.”
Face
facts: This
is a laudable move by Google. The company has said that it will develop AI
ethically, but it has already faced strong criticism for supplying AI to the military. That said, it
will do little to curb the spread and use of face recognition. Dozens of
other companies, including other big US firms like Amazon and Microsoft, will
be happy to provide you with face recognition software. What’s more—as a quick search of Github
shows—the
tools required to build a face identifying system from scratch are widely
available.
Global
issue: As
concerns grow over the ethical implications of AI, some countries are calling
for a coordinated international debate about
ethical standards. Face recognition would surely be top of the agenda for any
such discussion, but given the growing use of the technology in China, it
could prove an awkward issue to face up to (sorry).
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