Impending Tech disruption hangs over the Frankfurt International Motor Show
Sep 16, 12:11 PM EDT
TECH DISRUPTION HANGS OVER AUTOMAKERS AT FRANKFURT SHOW
BY DAVID MCHUGH AP BUSINESS WRITER
FRANKFURT, Germany (AP) -- A sense of impending
disruption hangs over all the shiny new cars at this year's edition of the
Frankfurt International Motor Show.
The potential impact of automated driving and of
extensively connected cars has pushed aside electric and low-emission vehicles
as the major theme in just the two years since the show was last held.
New technologies could lead to everything from real-time
navigating around a slippery stretch of road, to eliminating the need for a
home garage by having cars drive themselves to people who summon them through a
mobile app.
The big question among automakers is whether they will be
the ones to provide new technologies - and profit from them - or will major
tech companies like Google and Apple take a slice of the industry. For now, the
two sides are balancing cooperation against competition as they gauge what the
future holds.
General Motors CEO Mary Barra succinctly expressed a
common view, asserting that "we will see more change in the industry in
the next five to ten years than we have in the last 50."
Dieter Zetsche, the head of Daimler AG, described the car
and technology companies as being "frenemies."
He said Daimler would welcome competition, which he
called "the energy source for our economy." What is important, he
said, was for Daimler to keep control of customers' data, to not sell it to
third parties, and to obey customer wishes on how it is used. That was his
company's rationale for joining with Audi and BMW to buy Nokia's HERE mapping
service: "To be sure we define the fate of the data being gathered."
If Apple or Google start making cars - something neither
has said they intend to do - "then we are competitors."
Consultancy McKinsey found expectations of rapid change
were widespread in the industry. In a survey of 91 industry executives for a
report released Wednesday, it found 90 percent "believe that their
organization's business model will change or broaden because of connectivity
and autonomous driving."
The company also found that more car customers would be
willing to switch brands for better connected services. The number that would
do so rose from 20 percent in 2014 to 37 percent this year. The company
surveyed over 1,000 recent car customers each in Germany, the U.S. and China:
"The fact that within just one year the number of people willing to switch
car brands for connectivity has almost doubled shows that connectivity is
evolving from a should-have to a must-have" for carmakers.
More and more carmakers support the Android Auto and
Apple CarPlay interfaces that let people use their smartphone apps, such as
navigation or messaging, through their car's dashboard screen. Seven automakers
had cars with Android Auto on display in Frankfurt: Audi, Hyundai, Mitsubishi,
Volkswagen and its SEAT and Skoda brands, and Opel. General Motors has been
connecting cars for years through its OnStar remove roadside assistance
service, which it extended to its mass-market entrant in Europe.
Google had no stand at the show, but has shaken up the
auto industry by testing a self-driving car prototype. Traditional automakers
such as Daimler's Mercedes-Benz, GM and Toyota are also working to gradually
automate functions in the car until vehicles become fully capable of driving
themselves, possibly by 2025.
A key issue is when some automated functions become
legal, and in what countries. Some of these technologies - especially for cars
that drive themselves - are already appearing on new models, but are held back
by legal and safety concerns. BMW's new 7-Series sedan can park itself with the
driver standing outside at the press of a remote button. Cars can already warn
drivers when they're leaving their lane, or deploy emergency brakes to avoid a collision.
Daimler CEO Zetsche sketched out a transformative idea:
"You could for instance, think about a typical American neighborhood where
you would avoid building 100 garages, getting more houses in, and having the
cars being parked outside and come on demand," he said. "That is a
relatively simple task and could be accomplished certainly within the next five
years. ... It depends on the restrictions."
According to Renault-Nissan CEO Carlos Ghosn, autonomous
driving might come in stages as more functions become automated and different
jurisdictions allow them. He cautioned, however, that someone will always be
behind the wheel able to take over.
He also argued that tech companies would be an integral
part of the car industry in the future. "We cannot develop this technology
on our own."
Google's engineering director in charge of Android Auto,
Patrick Brady, attended the show for discussions with auto partners and said
there was a convergence between the industries.
"We are partnering in so many different ways but
there are other places where we are competing, and I think that's
healthy," he said. "The consumer ultimately wins."
Colleen Barry contributed to this report.
© 2015 The Associated Press. All rights reserved.
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