China Pushes to Rewrite Rules of Global Internet
Officials aim to control online discourse and reduce U.S.
influence
By JAMES T. AREDDY
July 28, 2015 3:49 p.m. ET
SHANGHAI—As social media helped topple regimes in the
Middle East and northern Africa, a senior colonel in the People’s Liberation
Army publicly warned that an Internet dominated by the U.S. threatened to
overthrow China’s Communist Party.
Ye Zheng and a Chinese researcher, writing in the
state-run China Youth Daily, said the Internet represented a new form of global
control, and the U.S. was a “shadow” present during some of those popular
uprisings. Beijing had better pay attention.
Four years after they sounded that alarm, China is paying
a lot of attention. Its government is pushing to rewrite the rules of the
global Internet, aiming to draw the world’s largest group of Internet users
away from an interconnected global commons and to increasingly run parts of the
Internet on China’s terms.
It envisions a future in which governments patrol online
discourse like border-control agents, rather than let the U.S., long the
world’s digital leader, dictate the rules.
President Xi Jinping—with the help of conservatives in
government, academia, military and the technology industry—is moving to exert
influence over virtually every part of the digital world in China, from
semiconductors to social media. In doing so, Mr. Xi is trying to fracture the
international system that makes the Internet basically the same everywhere, and
is pressuring foreign companies to help.
On July 1, China’s legislature passed a new security law
asserting the nation’s sovereignty extends into cyberspace and calling for
network technology to be “controllable.” A week later, China released a draft
law to tighten controls over the domestic Internet, including codifying the
power to cut access during public-security emergencies.
Other draft laws under consideration would encourage
Chinese companies to find local replacements for technology equipment purchased
abroad and force foreign vendors to give local authorities encryption keys that
would let them control the equipment.
Chinese officials referred questions about Internet
policy to the Cyberspace Administration of China, a recently formed government
body. That agency declined to make an official available to comment for this
article.
Such a strategy would have been impossible a few years
ago when Western companies dominated the Internet. That has started to change
with the rise of Chinese powers such as e-commerce giant Alibaba Group Holding
Ltd., online conglomerate Tencent Holdings Ltd. and information aggregator Sina
Corp., which enable Chinese citizens to enjoy most services Westerners use,
plus some unique to China, without needing Google Inc. or Facebook Inc. Chinese
companies are easier for Beijing to control and have a history of censoring
users upon demand.
The government is directing financial and policy support
toward domestic firms that are developing semiconductors and servers that can
replace ones provided by Western players. Earlier this year, Premier Li Keqiang
unveiled Internet Plus, a strategy to incubate Chinese companies that integrate
mobile, cloud and other types of computing with manufacturing and business.
Many Western companies are surrendering to Beijing’s
rules so they can build a position in China, with an online population nearing
700 million.
LinkedIn Corp. structured its Chinese operation as a
domestic company and agreed to censor content its customers see there. It said
it respects freedom of expression but must comply with Chinese rules.
Hewlett-Packard Co., recently sold a majority stake in
its China server, storage and technology services operations to a Chinese
company after it came under political pressure in China following revelations
that U.S. officials collected information abroad using infrastructure produced
by American companies. A spokesman for H-P described the deal as a partnership
formed to drive greater innovation for China.
Apple Inc. said in August 2014 it has been using the
country’s primary Internet platform, run by state-controlled China Telecom, to
store its Chinese users’ data. Apple says the data are protected by encryption.
China is seeking international validation for its
efforts. Earlier this year, China led Russia and some Central Asia governments
in proposing the United Nations adopt an Internet “code of conduct” that would
effectively give every government a veto over technical protocols interlinking
the global Internet.
China has argued such controls are necessary on
national-security grounds, especially following allegations by former U.S.
defense contractor Edward Snowden about American cybersleuthing. The code
wasn’t adopted.
Some other countries share China’s vision of an Internet
with borders. Turkey at times has temporarily blocked YouTube and Twitter.
Russia has pressed U.S. social-media companies to erase content. The European
Union’s top court ruled last year that search engines including Google must in
many cases scrub links containing personal information from search results for
individuals’ names upon their request.
“More and more countries are enforcing their own
requirements,” says Rebecca MacKinnon, director of the Ranking Digital Rights
Project for New America, a Washington think tank. “Nations enforcing their own
Internet restrictions present a tension between national interests and participation
in a global marketplace.”
China’s determination to promote an alternative to the
borderless Internet embraced by Americans marks yet another way the country is
challenging a U.S.-led world order under President Xi. It is asserting claims
in the South and East China seas, building up its military, and setting up an
Asian infrastructure bank to rival the U.S.-governed World Bank.
“In the next two decades, China will become the center of
cyberspace,” predicts Fang Xingdong, a tech pioneer who a decade ago introduced
blogging to China and now runs a Chinese technology think tank called
ChinaLabs.
President Barack Obama and other U.S. leaders have called
on Mr. Xi to curb controls that American officials say appear aimed at boosting
Chinese companies or restricting freedoms, not at defending national security.
The Internet Association, a Washington-based trade group
whose members include Google, Facebook and Yahoo Inc., says policy makers
should advocate for U.S. tech companies in China and not accept restrictions.
“Global Internet companies born in the United States must
have the opportunity to compete on a level playing field in China,” says
Michael Beckerman, president of the association.
China’s push could backfire. By further constricting
Internet freedoms, Beijing could alienate users and foster distrust of the
government. It could also hold back China’s development by making it harder for
businesspeople, doctors and scientists to access research and other tools that
make the Internet a powerful force for innovation.
China’s approach marks an escalation from its original,
defensive response to the Internet when it began spreading into China in the
1990s.
At the time, China built systems, collectively dubbed the
Great Firewall, to filter Internet content entering China.
Services that gained popularity overseas faced outright
bans in China, including Facebook and Twitter. In 2010, Google cited censorship
and pulled its servers and some services out of mainland China. In recent
years, many foreign publications have been blocked in China. The Wall Street
Journal’s websites have been fully blocked since last year.
But as more Chinese became active online, censors
struggled to keep up.
In July 2011, China’s public used social media to expose
signs of official ineptitude after the deadly collision of two bullet trains,
alarming leaders who were used to controlling information through state media.
China’s leaders also were growing uneasy about
developments in countries like Tunisia and Egypt, where social media helped
spread democratic passions that toppled governments. Reports that U.S. and
Israeli cyberspies frustrated Iran’s nuclear ambitions with an Internet virus
triggered further worries.
It was against this backdrop in mid-2011 that Col. Ye
wrote that China needed to do more than simply block what it doesn’t like.
Calls for a more expansive Internet strategy picked up as
Mr. Xi prepared to assume Communist Party leadership in 2012. Voices in
government, academia and business pointed to China’s expanding know-how, which
they said could dislodge U.S. technology from dominance.
Computer engineer Ni Guangnan gained fresh traction for a
long-held position that Beijing should challenge U.S. software “monopolies,” as
he described them. Credited with developing a method to input Chinese
characters into computers in the 1980s, a breakthrough that helped him
co-launch what is now Lenovo Group Ltd., Mr. Ni argued that imported technology
is often unsafe—and replaceable.
Mr. Xi in early 2014 elevated the importance of Internet
policy, taking charge of a newly formed Central Leading Group for Cyberspace
Affairs and pledging to “build China into a cyberpower.” Little is known about
the inner workings of the group, which includes top leaders, military and
police chiefs, China’s central banker and telecommunication, science, broadcast
and education regulators.
Mr. Ni’s call on the government to muscle out foreign
technology appeared answered in May 2014 when Beijing prohibited use of
Microsoft’s Windows 8 operating system on many government computers. Microsoft
said it had taken steps to protect data for users but otherwise didn’t protest
publicly.
China ramped up hacking and cyberwarfare capabilities, expanding
the Third Department of the PLA’s General Staff Department, a cyberspying
outfit estimated to have 100,000-plus hackers, linguists and others, according
to Western intelligence experts.
U.S. investigators believe a recently disclosed breach of
millions of employee records at the U.S. Office of Personnel Management
originated in China. Beijing has denied involvement.
To translate China’s new Internet philosophy into
day-to-day policy, the government tapped Lu Wei to head the Cyberspace
Administration of China, set up to coordinate technology goals throughout the
country’s vast bureaucracy.
The position makes Mr. Lu the nation’s primary online
censor, even though the former journalist for state-run Xinhua News Agency
began his career evading media controls. He recalled in an autobiography that
when a China Southern Airlines flight in 1992 crashed with 141 people aboard,
including his sister-in-law, he told white lies to get closer to the wreckage
so he could photograph what local authorities worked to suppress.
Mr. Lu later developed business opportunities for Xinhua,
sometimes by challenging foreign competitors with regulatory restrictions that
he said were meant to address an “unfair information order.”
“The Internet is rife with problems, all of which are
related to subjectivity, bias, imbalances and asymmetry of information
dissemination,” Mr. Lu told a British audience in September 2013.
Under Mr. Lu, Beijing intensified pressure on Western
media and on local activists and social-media users. He invited a number of the
country’s most prominent users of a microblogging service called Weibo to
dinner at a posh Western-style restaurant and warned them against spreading
rumors, one attendee recalls.
That was followed by a series of detentions of popular
Weibo users. Others became more timid about using the service. In February, the
government announced new rules that require users to register real names and
refrain from posting information that violates national interests.
This April, after complaining that Weibo users were
spreading rumors harmful to the state, Mr. Lu’s office threatened to shut down
services operated by Weibo parent Sina if it didn’t work harder to police
content online. Sina executives quoted by Xinhua pledged to intensify
censorship. Its service remains operational.
A 2014 Wall Street Journal survey found that Tencent was
deleting popular accounts that sent political-news updates to users on its
WeChat mobile messaging application. Tencent said it follows the law by
targeting violent, pornographic and other illegal content.
Mr. Lu has lobbied for an expanded China role on Internet
governing bodies such as the Internet Corporation for Assigned Names and
Numbers, which assigns website addresses and is managed by the U.S. Commerce
Department.
At a World Internet Conference organized last year by Mr.
Lu’s office, he canvassed support for an Internet-sovereignty proposal. It
included a nine-point manifesto, slipped under hotel-room doors of attendees,
saying countries should have the right to govern Internet traffic within their
borders.
Western delegates protested, and the manifesto was
dropped, though similar language appeared in the proposal later submitted to
the U.N.
Mr. Lu didn’t respond to questions for this article. He
frequently has deflected criticisms of China’s tight controls by using a folksy
expression: “It’s my house.”
Foreign-government officials and technology-industry
executives say Mr. Lu’s office has led efforts to ensure that if Web giants
outside China, including Facebook, want to tap China’s huge user base, they
must operate through Chinese partnerships and infrastructure they don’t
control. China is advising government agencies and banks to avoid mainframe
servers from foreign suppliers such as International Business Machines Corp.
and make do with more basic equipment from domestic companies like Inspur Group
Co., a Jinan-based technology firm.
Facebook Chief Executive Mark Zuckerberg met with Mr. Lu
in December when the Chinese regulator visited the U.S. A much-debated question
in Chinese technology circles is whether Facebook, to reach the world’s largest
population, will allow itself to be regulated the same way Chinese Internet
companies are.
Facebook has said it is interested in the China market
but has made no decisions. It declined to comment about Mr. Lu’s visit, which
included stops at other U.S. tech firms.
These days, after long denying it controlled the Internet
beyond scrubbing social ills such as pornography, China’s government celebrates
its strategy.
“The rising prominence of China is one of the most
important developments shaping the Internet,” Xinhua said in a commentary last
year. “Behind China’s Internet boom is Beijing’s unique way of management.”
—Jeff Elder in San Francisco and Yang Jie in Beijing
contributed to this article.
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