Google blesses Uber with iOS, Android Maps integration
Google blesses Uber with iOS, Android Maps integration
In the most recent update to its mobile Maps apps, Google
brings integration for the transportation and ride-sharing service, as well as
offline map-saving.
by Nick Statt
@nickstatt May 6,
2014 10:01 AM PDT
Google brought Uber into its mobile family Tuesday with
an update to its iOS and Android Maps applications, integrating the
transportation and ride-sharing app as one of its various travel options.
If you have Uber installed and are in a city with Uber service,
it will show up alongside walking, driving, and public transportation options
to let users see estimated travel times using the car service. The update will
also allow you to jump directly into Uber with one tap on the icon within Maps.
This comes as no surprise. After all, Google has had a
longstanding relationship with Uber, an app at the forefront of the on-demand
and sharing economy movements that has turned urban travel and various
metropolitan taxi industries on their heads.
In 2013, Google's investment arm, Google Ventures, sunk
$258 million into Uber's last mammoth funding round of $361.2 million. The
investment from Google Ventures constituted 86 percent of the fund's yearly
spending cap of $300 million. That funding round left Uber with a $3.5 billion
valuation.
With Uber, users set their location on a map and choose
one of multiple tiered driving services, from regular car drivers using their
own vehicle and the Uber app to professional drivers that will ferry you around
in a window-tinted black car or hulking SUV. The driver picks you up, drops you
off, and transactions are all done via the app and your credit card. Uber is
now in 35 countries, with a majority of its service available across 56 cities
in North America.
The Maps update had a few other perks as well. If you
sign into Maps with your Gmail account, you can now save maps for offline use
and pull up saved places for quick searching. There are also better location
filters for things like dining that brings Maps more in line with Yelp, and
Google Maps' turn-by-turn navigation mode now displays arrival times and
distance alongside lane information and alternative routes.
While offline map saving is a huge plus, the Uber
integration is likely to draw a good deal of attention considering the Google
Venture connection. At this time, it's unclear whether Google is planning on
keeping integration with Maps exclusive to Uber, or whether it will expand it
to competing services like Sidecar and Lyft.
Google declined to comment regarding any plans to expand
its ride-sharing and transportation app integration to other platforms or
services beyond Uber at this time.
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