Google Punishes Rap Genius Website Over SEO Practices
Larry Magid: Google Punishes Rap Genius Website Over SEO
Practices
December 27, 2013 12:18 AM
SAN FRANCISCO (KCBS) – The website RapGenius, which
provides annotated lyrics for hip-hop songs, has been punished by Google after
the tech giant said they violated rules while trying to improve their search
rankings.
The site allows users to listen to songs, read lyrics and
then click on lines that might be of interest. When clicking on those lines, a
pop-up annotation will appear, explaining what the lyrics are about or what may
have inspired them.
Anyone who creates an account can write annotations, and
eventually, users could become verified like hip hop stars, who are using the
website.
Now, the website has come under fire from Google, after
the search engine giant said it is using “unnatural links” when it comes to
search engine optimization (SEO). The company would essentially provide links
to blogs, basically promising to give the blogs publicity in exchange for the
blogs linking back to the Rap Genius website.
These types of so-called “SEO spam” practices are frowned
upon by Google, for violating its rules regarding optimizing search results.
For that reason, Google has basically taken Rap Genius
off its search engine, as the company no longer comes up anywhere near the top
of the list in search results, either when searching for rap lyrics or Rap
Genius itself.
In an open letter posted online, Rap Genius’ founders
apologized for “messing up,” but also said there is a common practice of
spamming, when it comes to music lyric websites. The company is hoping to be
able to make peace with Google.
You can hear Larry Magid Tech Report Monday through
Friday at 3:50pm on KCBS All News 740AM and 106.9FM.
(Copyright 2013 by CBS San Francisco. All Rights
Reserved. This material may not be published, broadcast, rewritten, or
redistributed.)
Comments
Post a Comment