Inside Amazon’s plan for Alexa to run your entire life - May Soon Have Eyes as Well as Ears
Inside Amazon’s plan for Alexa to run your entire life
The creator of the famous voice assistant dreams of a world where Alexa is everywhere, anticipating your every need.
by Karen Hao Nov 5, 2019
I started using Alexa before it was cool. I bought a first-generation Echo a few months after its launch because Amazon.com showed me a banner ad as I was shopping for new speakers. After it arrived, my then-roommate, a software engineer at Google, eagerly compared Alexa’s capabilities with those of her Google Assistant. Alexa didn’t really measure up. But as far as I was concerned, it did everything I wanted: it played my favorite songs, sounded my morning alarms, and sometimes told me the news and weather.
Five years later, my simple desires have been eclipsed by Amazon’s ambitions. Alexa is now distributed everywhere, capable of controlling more than 85,000 smart home products from TVs to doorbells to earbuds. It can execute over 100,000 “skills” and counting. It processes billions of interactions a week, generating huge quantities of data about your schedule, your preferences, and your whereabouts. Alexa has turned into an empire, and Amazon is only getting started.