Who gets your vote? Facebook wants to help you decide.
Who gets your vote? Facebook wants to help you decide.
The company is rolling out a new election product less
than two weeks before ballots are due.
BY KURT WAGNER OCT
28, 2016, 2:00P
You know who's running for president. How could you not?
But do you know where they stand on the issues? Do you
know who's running for Congress in your district? Or which propositions are on
your ballot?
Facebook thinks it can teach you — or at least point you
to info so you can teach yourself. The social giant rolled out a new election
product Friday that lets you browse the issues and races from your specific
ballot, then share with friends who and what you're voting for.
Discussing politics on social media can be stressful; few
people believe social platforms like Facebook actually improve political
discourse. The hope is that this new election page will provide an alternative
to your News Feed as a place to learn about the issues.
“The problem with News Feed is that there’s often a lot
of controversial or vitriolic discussion around politics. People in the
comments may be less than polite,” Jeremy Galen, a product marketing manager at
Facebook who helped launch the new feature, told Recode. “So what we’re
building here is this kind of utility ... that gives you the chance to ask
questions and get better informed for [election day].”
Facebook wants you to know it’s not presenting anything
biased. It’s pulling info from candidate pages and the Center for Technology
and Civic Life, a non-partisan, nonprofit organization hoping to “increase
civic participation.” So there you go.
Worth noting about the new product is that it requires
users to offer up their home address in order for Facebook to determine which
issues and races are on your ballot. That obviously won’t sit well with all
users, but Galen says your address won’t be visible on your public profile. It
will live on Facebook’s servers, though, which means the company could use that
information down the line for “other civic engagement products,” Galen said.
Galen wouldn’t disclose what those products will be, but
mentioned things like “connecting with elected officials” and mid-term
elections.
The new feature is live starting Friday, and exists here
or as a separate election tab in the Facebook toolbar.
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