Real-Time Election Day Projections May Upend News Tradition
Real-Time Election Day Projections May Upend News
Tradition
By NICK CORASANITI SEPT. 10, 2016
PALO ALTO, Calif. — For decades, news organizations have
refrained from releasing early results in presidential battleground states on
Election Day, adhering to a strict, time-honored embargo until a majority of
polls there have closed.
Now, a group of data scientists, journalists and Silicon
Valley entrepreneurs is seeking to upend that reporting tradition, providing detailed
projections of who is winning at any given time on Election Day in key swing
states, and updating the information in real time from dawn to dusk.
The plan is likely to cause a stir among those involved
in reporting election results and in political circles, who worry about both
accuracy and an adverse effect on how people vote. Previous early calls in
presidential races have prompted congressional inquiries.
The company spearheading the effort, VoteCastr, plans
real-time projections of presidential and Senate races in Colorado, Florida,
Nevada, New Hampshire, Ohio, Pennsylvania and Wisconsin. It plans to publish a
map and tables of its projected results on Slate, the online newsmagazine.
The company will make its projections by looking at who
is actually turning out to vote, and then processing that data through a method
known as predictive turnout modeling. The process is similar to how
presidential campaign war rooms operate on Election Day, when they track
turnout by likely supporters so they can adjust get-out-the-vote efforts
accordingly.
“It’s what campaigns do,” said Ken Smukler, the founder
of VoteCastr. “We’re flipping up the kimono and letting people see what
campaigns do on Election Day.”
Providing real-time updates will be a drastic departure
from standard election reporting that television networks, national newspapers
and The Associated Press have rigidly adhered to for decades. Many news organizations
refrain from publishing exit poll data about the likely winners in a state
until a majority of polls there have closed. (Exit polls are based on surveys
of voters as they leave polling stations, and they are considered a polling
gold standard because only people who voted are questioned.)
Though not legally bound to do so, news organizations
have kept this information under wraps for fear of suppressing turnout and
affecting down-ballot races if the presidential election were called before
voting in most states had ended.
“Politicians from Western states have been very critical
of any attempt to project election outcomes and report election outcomes before
voters in their states have had a chance to cast their votes,” said Joe Lenski,
executive vice president of Edison Research, which conducts exit polling for
leading news organizations on election nights.
There is no conclusive evidence that early reporting
suppresses turnout. But news organizations have stuck to their decision to
refrain from reporting any results early on Election Day.
“The media approach to covering Election Day broadly is
to have a total media blackout on what voters are doing in real time,” said
Julia Turner, the editor in chief of Slate, who called the withholding of such
information “ill conceived and anti-journalistic.”
The group expects to make some bold predictions to kick
off Election Day. At 6 a.m. Eastern time, before the first rays of sunlight
kiss the Rockies or a single Election Day vote is cast, it expects to project
who is winning the swing state of Colorado based on absentee ballots and an
early vote count kept by the Colorado secretary of state.
Mr. Smukler of VoteCastr experimented with this style of
reporting during the Philadelphia mayor’s race in 2003, a rematch between Mayor
John F. Street and Sam Katz, projecting results live throughout the day on the
radio. The projections held true all day.
VoteCastr is basing its turnout models on key counties in
the swing states, sampling from areas that favor Hillary Clinton, swing areas
and areas that support Donald J. Trump. Those models can then be used to
project results statewide.
On Election Day, hundreds of employees and volunteers
will be dispatched to designated precincts in their key counties to report turnout.
If turnout exceeds their modeled expectations in an area solidly for Mrs.
Clinton, for example, they can deduce that she is overperforming in the
percentage of total statewide votes coming from similar areas and is therefore
likely to outperform in total vote expectations statewide.
They then tabulate all of these real-time results to
eventually report who is most likely winning the state.
VoteCastr argues that this method is far more effective
than using exit polls, which it considers useful for explaining results after
the election, but flawed for projecting turnout on Election Day.
“Exit polls are crude, inefficient and a bad way of
predicting these outcomes,” said Sasha Issenberg, a journalist and an author of
the book “The Victory Lab,” who is a member of the VoteCastr team. “They have
always been designed to tell us why certain types of people voted the way they
did, not to predict the outcome.”
He knocked the traditional Election Day reporting that is
bereft of early results, leaving journalists to fill airtime by saying things
like, “Oh, it’s raining in Cleveland.”
The media has been skittish about reporting early results
partly because of its own history.
In 1980, there were reports of voters leaving lines in
California after television networks called the presidential race for Ronald
Reagan before the polls there had closed. The networks made the call after
President Jimmy Carter conceded, and voter data did not show a large drop-off
in turnout in the West. Nonetheless, the presidents of ABC, NBC and CBS were
brought before Congress for numerous hearings.
After the 2000 election, when some networks incorrectly
called the Florida results before voting had ended in the Panhandle, which is
in an earlier time zone, the network presidents were again summoned to Capitol
Hill.
Television networks have taken their pledge not to post
results too early so seriously that they even quarantine their election night
forecasters and polling professors who work for them.
“The networks actually do this quarantine room because
they do not want this info to leak out,” said Ken Goldstein, a professor of
politics at the University of San Francisco and a member of ABC’s decision
desk. “That’s to their credit.”
Both Slate and VoteCastr feel they are on solid legal
ground reporting projections early.
“The legal constraints generally have been those on exit
polling, and those were restraints about physical distance and approaching
voters,” said Karl J. Sandstrom, a lawyer for VoteCastr.
The group does not feel comfortable making outright calls
of winners, but rather intends to show “ where things stand” throughout the
day. “The appeal is not to out-CNN CNN or declare the election over at 10 a.m.
on Election Day,” Ms. Turner said.
Either way, some say the group could be getting ahead of
the results and threatening how elections should be covered.
“I’m profoundly uncomfortable with characterizing
election results during Election Day,” Mr. Goldstein of ABC said.
But the group, seeing its role as part informer, part
disrupter and part pioneer in the world of election reporting, believes it will
change the Election Day experience forever, even adopting the provocative
terminology used by Senator Ted Cruz of Texas during his presidential bid to
describe the news industry.
Speaking about the networks’ reluctance to share their
information throughout the day, Mr. Smukler has a simple moniker for the
election consortium: “the media cartel.”
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