Google controls what we buy, the news we read — and Obama’s policies
Google controls what we buy, the news we read — and
Obama’s policies
By Kyle Smith March 28, 2015 | 5:30pm
It’s 2020. The New England Patriots, winners of six
straight Super Bowls, are having yet another routine meeting with the
Commissioner’s Office.
Deputy NFL Commissioner Tom Brady and his chief of staff,
Rob Gronkowski, OK a rule change that forgives the Patriots for illegally
taping other teams and deflating football over the preceding years. Meanwhile,
members of the Patriots continue to happily contribute funding for the
commissioner’s new 45-room castle in Turks and Caicos, and Bill Belichick
agrees to continue coaching the commissioner’s 12-year-old son in Pop Warner
football.
Would that bother anyone? Because the above is pretty
much going on today, only the team is called Google and the commissioner is the
president of the United States.
Sure, since we’re talking about politics, the giving and
taking of favors works in a slightly more indirect way. But only slightly. As
Michael Kinsley used to say, the scandal about corruption in Washington is not
the stuff that’s illegal but the stuff that’s legal.
A former Google officer is the president’s chief
technology adviser. Google employees contributed more to President Obama’s
re-election than did employees of any other company except Microsoft. Google
lobbyists met with Obama White House officials 230 times. By comparison, lobbyists from rival
Comcast have been admitted to the inner sanctum a mere 20 or so times in the
same period.
Oh, and on Election Night 2012, guess where Google
executive chairman Eric Schmidt was? Working for the president. In the
president’s campaign office. On a voter-turnout system designed to help the
president get re-elected.
Obama lieutenant David Plouffe boasts: “On Election Night
[Schmidt] was in our boiler room in Chicago,” he told Bloomberg News, in a
story that revealed that for the campaign Schmidt “helped recruit talent,
choose technology and coach the campaign manager, Jim Messina, on the finer
points of leading a large organization.”
Schmidt was especially fond of a madcap corner of the
Obama campaign office known as “the Cave,” where, at 4:30 every day, staffers
would dance madly under a disco ball to the tune of a mashup of Psy’s “Gangnam
Style” and an automated campaign phone call made to prospective voters.
Favors beget favors. And hey, presto, the FTC, in 2012,
ignored the recommendations of its own staffers, which accused Google of
abusive trade practices for burying competitors in their search results and
recommended a lawsuit.
Instead, the FTC dropped its inquiry. Google enjoys 67
percent market share, 83 percent in mobile. No biggie, declared the FTC.
Google lobbyists have been pushing for implementation of
“net neutrality” regulations, particularly a “Title II” provision that would
benefit Google. President Obama helpfully came out in support of the plan,
including Title II, which was slightly embarrassing because Obama’s FCC chair,
Tom Wheeler, had favored a different approach. Wheeler promptly reversed course
and backed the Obama-Google plan.
Right before the FCC report was due, but before it was
made public, the FCC pulled another odd reversal, removing 15 pages of policy
Google apparently found out about but didn’t like.
Google has the power to bump an article it doesn’t like
off the table and under the rug.
FCC Commissioner Ajit Pai said that the changes came
about after “a last-minute submission from a major California based company.” I
wonder which company he’s talking about. In-N-Out Burger?
It’s not like Google is ungrateful for all of this
special attention. When the newly launched ObamaCare website was plagued by
evil spirits, guess which company was sent to fix it?
Google’s proton packs helped kill off the ObamaCare
site’s goblins, but the country got slimed.
Still, all of this is easily forgiven compared to what’s
coming next: politically filtered information.
Google says that in the future, its determinations about
what is true and what is untrue will play a role in how search-engine rankings
are configured.
Google has the power to bump an article it doesn’t like
off the table and under the rug. Even moving information off the first page of
search results would effectively neutralize it: According to a 2013 study, 91.5
percent of Google search users click through on a first-page result.
To put it mildly, your idea of whether Fox News or MSNBC
is a more reliable purveyor of “truth” might differ substantially from your
neighbor’s.
Google’s idea of ranking results based on truth is an
excellent one that it should implement just as soon as it comes up with an
absolutely, unbiased and objective system of determining truth.
I’m not sure the company whose employees ranked second in
all of corporate America in campaign donations to Obama can be termed neutral.
I’m not sure the nation’s most impartial arbiter is a guy who partied to the
sounds of an Obama campaign robocall.
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