Looking past the search results: Google 2.0 will 'build airports and cities' says report
FRIDAY 19 SEPTEMBER 2014
The Independent
Looking past the search results: Google 2.0 will 'build
airports and cities' says report
Co-founder Larry Page is reportedly exploring long-term
projects for the company' - including biometric identification and precise
location tracking
By JAMES VINCENT Friday
19 September 2014
Google’s seemingly limitless ambition has seen the
company take on drones, self-driving cars and even the problem of aging, but
the company’s founders have even grander plans – to build cities and airports.
A report from The Information (paywall) says the
co-founder Larry Page has set up a ‘company within a company’ dubbed ‘Google
2.0’ that will look at the tech giant’s long-term future – presumably for when
advertising revenue from search traffic (inevitably) dries up.
This could even include building “a model airport and
city.” Page has argued that although rival billionaire Elon Musk might be in
favour of a ‘hyperloop’ (a train concept that could travel from San Francisco
to Los Angeles in 30 minutes), the problem with long-range transport is not
that planes are slow, but that airports are inefficient.
It might sound far-fetched, but Google’s executives are
already building their own private air terminal at San Jose International
Airport for $82 million to handle the eight private jets owned by Page and
fellow co-founders Sergey Brin and Eric Schmidt.
‘Google 2.0’ would also include the creation of a second
research lab named Google Y – the counterpart to the Google X facility
responsible for the company’s current moonshots.
Other projects outlined in the report are less grand but
could prove to be just as influential – especially for consumers. These include
location tracking that’s accurate “down to the inches” and reliable biometric
information that could replace passwords.
However, as The Verge has pointed out, rival firm Apple
has already been working on projects that fit these specifications: Beacons and
Touch ID. Google may be leap-frogging the iPhone maker in terms of ambition,
but in consumer-ready products it also has some catching up to do.
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