Amazon’s cashier-free Go store opens in Chicago
Amazon’s cashier-free Go store opens in Chicago
By Brian Heater September 18, 2018
Now that Amazon’s proven the efficacy of Go with a trio
of Seattle locations, the retail giant is starting to open up its cashier-free
Go stores at a steady clip. New York and San Francisco are already on the
horizon, and the company just sneakily launched a new store in Chicago.
An Amazon ChicaGo,
as it were.
Opening this week at 113 S Franklin St, the fourth Go
store is the first to open outside of Amazon’s hometown. It’s also one of six
expected to launch this year. Venture Beat notes that the store is keeping the
fairly conventional weekday hours of 7AM to 8PM, though unlike other two of the
other locations, it will be closed over the weekend.
As for what’s being offered up, it’s fairly standard
convenience store fare, including breakfast, lunch and dinner meal kits and hot
food.
For now, the locations largely thrive on the novelty of
providing limited human interaction. Instead of the standard cashier model, the
store relies on camera tracking and charges shoppers’ accounts as they walk out
the door, product in tow. The next step for Amazon is demonstrating how
effectively the model can be scaled.
The actual role the company plans to play in the brick
and mortar retail model, however, remains to be seen.
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