PC sales continue to plunge, but the drop is less steep
PC sales continue to plunge, but the drop is less steep
Mark Hachman@markhachman
·
Oct 9, 2013 3:15 PM
The PC market moved into its sixth straight quarter of declining
sales, analysts reported on Wednesday, although the dip was less pronounced
than one firm expected.
Market research firm Gartner
reported that third-quarter PC sales dipped by 8.6 percent to 80.3 million
units for the July-to-September quarter. IDC, with its own report, said the
drop was 7.6 percent to 81.6 million units; the firm had previously projected a
worldwide decline of 9.5 percent.
Normally, the third quarter
marks the beginning of the upswing for the PC market, as students and educators
invest in new hardware during the so-called back-to-school buying season. But
sales apparently failed to materialize, either an indication that students are
turning more to tablets or simply were using notebooks that they had bought
previously. On the other hand, emerging product categories and a greater
assortment of Windows 8-based models pushed sales volumes slightly higher, IDC
reported, as did the migration from Windows XP to Windows 7.
“Consumers’ shift from PCs to
tablets for daily content consumption continued to decrease the installed base
of PCs both in mature as well as in emerging markets,” Mikako Kitagawa,
principal analyst at Gartner, said in a statement. “A greater availability of
inexpensive Android tablets attracted first-time consumers in emerging markets
and as supplementary devices in mature markets.”
Rajani Singh, an analyst with
IDC, noted that the U.S. market was essentially flat at 0 percent growth,
helped by Chromebooks and what the company called “ultraslim” devices.
“Whether constrained by a weak
economy or being selective in their tech investments, buyers continue to
evaluate options and delay PC replacements,” Loren Loverde, an analyst with IDC
added. “Despite being a little ahead of forecast, and the work that’s being
done on new designs and integration of features like touch, the third quarter
results suggest that there’s still a high probability that we will see another
decline in worldwide shipments in 2014.”
Both Gartner and IDC said that
Lenovo had again edged out rival Hewlett-Packard for a second straight quarter,
with Lenovo showing a 2.8 percent increase in unit sales to 14.1 million units.
HP and Dell also demonstrated 1.5 percent and 1.0 growth, respectively. But
Acer’s sales plunged 22.6 percent, followed closely by Asus, with a 22.5
percent decline in shipments. However, both Acer and Asus have shifted their
focus towards the tablet market, Gartner said.
Lenovo’s market share is 17.6
percent, followed closely by HP, at 17.1 percent, Gartner found. Dell, Acer,
and Asus make up 11.6 percent, 8.3 percent, and 6.1 percent, respectively.
According to Gartner, HP was the top U.S. PC vendor, with a 26.9
percent market share. Dell (21.0 percent) and Apple (13.4 percent) followed,
then Lenovo (10.5 percent) and Toshiba (7.0 percent). Apple was the only vendor
among the top five to record a drop in shipments, down 2.3 percent.
IDC largely agreed with
Gartner’s numbers (as shown in the above chart), although the firm said that
Acer and Asus recorded a steeper drop in shipments.
Both IDC and Gartner typically
release tablet sales as part of a separate report, which will provide more
insight into how the overall market will fare.
So far, the promise of Windows
8.1 has failed to ignite the PC market, as has the new “Haswell”-based
notebooks from Intel’s PC partners. Will the fourth quarter show some signs of
life, as Microsoft has predicted? So far, the best news is that it looks less
gloomy than predicted. And that isn’t saying much.
Comments
Post a Comment